PRICING STRATEGIES – ASPECTS, TYPES AND CHARACTERISTICS
Companies that want to maximize their profits must decide on several elements that influence this aspect. An important role is pricing the product or service offered by the company. In determining the best price for the product, management must take into account several factors such as cost / u...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2011-09-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2011-03/23_ROXANA_CORINA_CARUNTU.pdf |
| _version_ | 1827092844696829952 |
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| author | Căruntu Roxana Corina Căruntu Andreea Laura |
| author_facet | Căruntu Roxana Corina Căruntu Andreea Laura |
| author_sort | Căruntu Roxana Corina |
| collection | DOAJ |
| description | Companies that want to maximize their profits
must decide on several elements that influence this
aspect. An important role is pricing the product or
service offered by the company. In determining the
best price for the product, management must take into
account several factors such as cost / unit, market
characteristics where the product is intended to be
placed, consumer needs. Those that make this type of
decisions often use price strategies which help enter a
particular market. Economists state that there are
many types of strategies out of which I will present
those strategies that are based on marginal cost,
incremental costs, break even and mark-up. |
| first_indexed | 2024-04-12T16:37:01Z |
| format | Article |
| id | doaj.art-d5bcad461880467ab1b44cd2d584e4ef |
| institution | Directory Open Access Journal |
| issn | 1844-7007 1844-7007 |
| language | English |
| last_indexed | 2025-03-20T06:18:39Z |
| publishDate | 2011-09-01 |
| publisher | Academica Brâncuşi |
| record_format | Article |
| series | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| spelling | doaj.art-d5bcad461880467ab1b44cd2d584e4ef2024-10-02T16:28:41ZengAcademica BrâncuşiAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie1844-70071844-70072011-09-0113184188PRICING STRATEGIES – ASPECTS, TYPES AND CHARACTERISTICSCăruntu Roxana Corina 0Căruntu Andreea Laura1CONSTANTIN BRANCUSI UNIVERSITY OF TARGU JIU CONSTANTIN BRANCUSI UNIVERSITY OF TARGU JIU Companies that want to maximize their profits must decide on several elements that influence this aspect. An important role is pricing the product or service offered by the company. In determining the best price for the product, management must take into account several factors such as cost / unit, market characteristics where the product is intended to be placed, consumer needs. Those that make this type of decisions often use price strategies which help enter a particular market. Economists state that there are many types of strategies out of which I will present those strategies that are based on marginal cost, incremental costs, break even and mark-up.http://www.utgjiu.ro/revista/ec/pdf/2011-03/23_ROXANA_CORINA_CARUNTU.pdfpricesstrategiesprice discrimination |
| spellingShingle | Căruntu Roxana Corina Căruntu Andreea Laura PRICING STRATEGIES – ASPECTS, TYPES AND CHARACTERISTICS Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie prices strategies price discrimination |
| title | PRICING STRATEGIES – ASPECTS, TYPES AND CHARACTERISTICS |
| title_full | PRICING STRATEGIES – ASPECTS, TYPES AND CHARACTERISTICS |
| title_fullStr | PRICING STRATEGIES – ASPECTS, TYPES AND CHARACTERISTICS |
| title_full_unstemmed | PRICING STRATEGIES – ASPECTS, TYPES AND CHARACTERISTICS |
| title_short | PRICING STRATEGIES – ASPECTS, TYPES AND CHARACTERISTICS |
| title_sort | pricing strategies aspects types and characteristics |
| topic | prices strategies price discrimination |
| url | http://www.utgjiu.ro/revista/ec/pdf/2011-03/23_ROXANA_CORINA_CARUNTU.pdf |
| work_keys_str_mv | AT carunturoxanacorina pricingstrategiesaspectstypesandcharacteristics AT caruntuandreealaura pricingstrategiesaspectstypesandcharacteristics |