Optimizing Costs of Customer Attraction as a Competitiveness Factor
In all spheres business experts try to raise competitiveness of the company by different ways, for instance at the expense of more efficient redistribution of available resources (costs). Objectives connected with modeling and optimizing resources used in advertising are becoming the most topical. D...
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| Format: | Article |
| Language: | Russian |
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Plekhanov Russian University of Economics
2019-12-01
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| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
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| Online Access: | https://vest.rea.ru/jour/article/view/798 |