Pola Konsumtif Masyarakat Urban dalam Perspektif Semiotik dan Budaya
Urban people who are migrants from rural or small town to the city have a high consumption behaviour. Consumer behaviour conducted by the urban is constituted by several reasons, such as following the metropolitan lifestyle, competing with others, improving social status, and the ease of credit card...
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| Format: | Article |
| Language: | English |
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Faculty of Humanities, Universitas Indonesia
2017-06-01
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| Series: | Paradigma: Jurnal Kajian Budaya |
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| Online Access: | https://scholarhub.ui.ac.id/paradigma/vol7/iss1/4/ |