A small independent retailer's performance: Influenced by innovative strategic decision-making skills?
The existence of small independent retailers is seriously jeopardised by severe competitive pressure, mainly caused by the sharp rise in online trading, rapidly changing consumer behaviours and the effectiveness of large commercial companies. It is claimed that small retailers should respond to this...
Main Authors: | Rainer Hensel, Ronald Visser, Anja Overdiek, Ellen Sjoer |
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Format: | Article |
Language: | English |
Published: |
Elsevier
2021-10-01
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Series: | Journal of Innovation & Knowledge |
Subjects: | |
Online Access: | http://www.sciencedirect.com/science/article/pii/S2444569X21000408 |
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