Restaurant branding matters: A quantitative report on how brand image can moderate relationship
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Centre of Sociological Research, Szczecin, Poland
2018-12-01
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| Series: | Journal of International Studies |
| Subjects: | |
| Online Access: | https://www.jois.eu/?482,en_restaurant-branding-matters-a-quantitative-report-on-how-brand-image-can-moderate-relationship |
| _version_ | 1818154841164218368 |
|---|---|
| author | Lo Ying Tuan Ahmad Jusoh Abbas Mardani Dalia Streimikiene |
| author_facet | Lo Ying Tuan Ahmad Jusoh Abbas Mardani Dalia Streimikiene |
| author_sort | Lo Ying Tuan |
| collection | DOAJ |
| first_indexed | 2024-12-11T14:32:55Z |
| format | Article |
| id | doaj.art-d5e40d2f07ed459c8a01a50d252b38fb |
| institution | Directory Open Access Journal |
| issn | 2071-8330 2306-3483 |
| language | English |
| last_indexed | 2024-12-11T14:32:55Z |
| publishDate | 2018-12-01 |
| publisher | Centre of Sociological Research, Szczecin, Poland |
| record_format | Article |
| series | Journal of International Studies |
| spelling | doaj.art-d5e40d2f07ed459c8a01a50d252b38fb2022-12-22T01:02:20ZengCentre of Sociological Research, Szczecin, PolandJournal of International Studies2071-83302306-34832018-12-0111410.14254/2071-8330.2018/11-4/19Restaurant branding matters: A quantitative report on how brand image can moderate relationshipLo Ying Tuan0Ahmad Jusoh1Abbas Mardani2Dalia Streimikiene3Sunway College Johor BahruAzman Hashim International Business School, Universiti Teknologi MalaysiaAzman Hashim International Business School, Universiti Teknologi Malaysia (UTM)Vilnius Universityhttps://www.jois.eu/?482,en_restaurant-branding-matters-a-quantitative-report-on-how-brand-image-can-moderate-relationshipbrand imagepatron dining experience (pde)relationship qualityloyalty |
| spellingShingle | Lo Ying Tuan Ahmad Jusoh Abbas Mardani Dalia Streimikiene Restaurant branding matters: A quantitative report on how brand image can moderate relationship Journal of International Studies brand image patron dining experience (pde) relationship quality loyalty |
| title | Restaurant branding matters: A quantitative report on how brand image can moderate relationship |
| title_full | Restaurant branding matters: A quantitative report on how brand image can moderate relationship |
| title_fullStr | Restaurant branding matters: A quantitative report on how brand image can moderate relationship |
| title_full_unstemmed | Restaurant branding matters: A quantitative report on how brand image can moderate relationship |
| title_short | Restaurant branding matters: A quantitative report on how brand image can moderate relationship |
| title_sort | restaurant branding matters a quantitative report on how brand image can moderate relationship |
| topic | brand image patron dining experience (pde) relationship quality loyalty |
| url | https://www.jois.eu/?482,en_restaurant-branding-matters-a-quantitative-report-on-how-brand-image-can-moderate-relationship |
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