The development of internet advertisement in Poland throughout recent years
The article presents basic information regarding online advertisement and its most popular forms in Poland. Some part of the work is devoted to the development of Polish Internet advertisement since 2000, and particularly in 2010-2012. Historical trends in the development of online advertising in Po...
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| Format: | Article |
| Language: | English |
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Sumy State University
2014-03-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2014_1_43_51.pdf |
| _version_ | 1827365728702955520 |
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| author | A. Kisiołek |
| author_facet | A. Kisiołek |
| author_sort | A. Kisiołek |
| collection | DOAJ |
| description | The article presents basic information regarding online advertisement and its most popular forms in Poland. Some part of the work is devoted to the development of Polish Internet advertisement since 2000, and particularly in 2010-2012. Historical trends in the development of online advertising in Poland are analyzed as well. |
| first_indexed | 2024-03-08T08:34:43Z |
| format | Article |
| id | doaj.art-d5e688fee93a4990a3f2c60dfaa7cb1c |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T08:34:43Z |
| publishDate | 2014-03-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-d5e688fee93a4990a3f2c60dfaa7cb1c2024-02-02T02:02:53ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112014-03-01514351The development of internet advertisement in Poland throughout recent yearsA. KisiołekThe article presents basic information regarding online advertisement and its most popular forms in Poland. Some part of the work is devoted to the development of Polish Internet advertisement since 2000, and particularly in 2010-2012. Historical trends in the development of online advertising in Poland are analyzed as well.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2014_1_43_51.pdfadvertisementadvertisingonline advertisingmarketinge-marketing |
| spellingShingle | A. Kisiołek The development of internet advertisement in Poland throughout recent years Marketing i Menedžment Innovacij advertisement advertising online advertising marketing e-marketing |
| title | The development of internet advertisement in Poland throughout recent years |
| title_full | The development of internet advertisement in Poland throughout recent years |
| title_fullStr | The development of internet advertisement in Poland throughout recent years |
| title_full_unstemmed | The development of internet advertisement in Poland throughout recent years |
| title_short | The development of internet advertisement in Poland throughout recent years |
| title_sort | development of internet advertisement in poland throughout recent years |
| topic | advertisement advertising online advertising marketing e-marketing |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2014_1_43_51.pdf |
| work_keys_str_mv | AT akisiołek thedevelopmentofinternetadvertisementinpolandthroughoutrecentyears AT akisiołek developmentofinternetadvertisementinpolandthroughoutrecentyears |