Marketing, Credit & Consumerism: impacts on early debt of young brazilian
This article analyzes the consumption profile of young people, seeking to address the main factors that influence the choice of certain products and if there is some kind of budget control that can mark out the purchase, since several studies show a higher degree of indebtedness and default on the p...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Centro Universitário ENIAC
2015-06-01
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| Series: | Revista Eniac Pesquisa |
| Subjects: | |
| Online Access: | http://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/232 |
| _version_ | 1818111487854510080 |
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| author | José Flávio Messias José Ultemar Silva Pedro Henrique Calderoni Silva |
| author_facet | José Flávio Messias José Ultemar Silva Pedro Henrique Calderoni Silva |
| author_sort | José Flávio Messias |
| collection | DOAJ |
| description | This article analyzes the consumption profile of young people, seeking to address the main factors that influence the choice of certain products and if there is some kind of budget control that can mark out the purchase, since several studies show a higher degree of indebtedness and default on the part of families and individuals in general.
The relevance is justified by the identification of an excess of marketing campaigns targeted at these children conveyed in the media, which, combined with the ease of financing provided by the retailers and also the financial system in general, have contributed to get them to early debt. |
| first_indexed | 2024-12-11T03:03:41Z |
| format | Article |
| id | doaj.art-d5eecd9f06fd4acbbcd096d82c670cfd |
| institution | Directory Open Access Journal |
| issn | 2316-2341 |
| language | English |
| last_indexed | 2024-12-11T03:03:41Z |
| publishDate | 2015-06-01 |
| publisher | Centro Universitário ENIAC |
| record_format | Article |
| series | Revista Eniac Pesquisa |
| spelling | doaj.art-d5eecd9f06fd4acbbcd096d82c670cfd2022-12-22T01:23:00ZengCentro Universitário ENIACRevista Eniac Pesquisa2316-23412015-06-0141435910.22567/rep.v4i1.232183Marketing, Credit & Consumerism: impacts on early debt of young brazilianJosé Flávio MessiasJosé Ultemar SilvaPedro Henrique Calderoni SilvaThis article analyzes the consumption profile of young people, seeking to address the main factors that influence the choice of certain products and if there is some kind of budget control that can mark out the purchase, since several studies show a higher degree of indebtedness and default on the part of families and individuals in general. The relevance is justified by the identification of an excess of marketing campaigns targeted at these children conveyed in the media, which, combined with the ease of financing provided by the retailers and also the financial system in general, have contributed to get them to early debt.http://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/232crédito, orçamento pessoal, consumismopúblico jovemmarketing. |
| spellingShingle | José Flávio Messias José Ultemar Silva Pedro Henrique Calderoni Silva Marketing, Credit & Consumerism: impacts on early debt of young brazilian Revista Eniac Pesquisa crédito, orçamento pessoal, consumismo público jovem marketing. |
| title | Marketing, Credit & Consumerism: impacts on early debt of young brazilian |
| title_full | Marketing, Credit & Consumerism: impacts on early debt of young brazilian |
| title_fullStr | Marketing, Credit & Consumerism: impacts on early debt of young brazilian |
| title_full_unstemmed | Marketing, Credit & Consumerism: impacts on early debt of young brazilian |
| title_short | Marketing, Credit & Consumerism: impacts on early debt of young brazilian |
| title_sort | marketing credit consumerism impacts on early debt of young brazilian |
| topic | crédito, orçamento pessoal, consumismo público jovem marketing. |
| url | http://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/232 |
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