Understanding Color Associations and Their Effects on Expectations of Drugs’ Efficacies
Colors influence our daily perceptions and expectations that manifest in a variety of ways. This research has three main objectives: to demonstrate the relationship between the colors of pills and their expected efficacies, to test this effect on a wide variety of demographics, thereby demonstrating...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-07-01
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| Series: | Pharmacy |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2226-4787/10/4/82 |
| _version_ | 1797442730380492800 |
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| author | Rema M. Amawi Michael J. Murdoch |
| author_facet | Rema M. Amawi Michael J. Murdoch |
| author_sort | Rema M. Amawi |
| collection | DOAJ |
| description | Colors influence our daily perceptions and expectations that manifest in a variety of ways. This research has three main objectives: to demonstrate the relationship between the colors of pills and their expected efficacies, to test this effect on a wide variety of demographics, thereby demonstrating their influence on choices made by participants. Finally, to understand the reasoning behind the choices made by participants, and the color associations exhibited. The results of a series of surveys showed clear similarities and differences across various demographics. The strongest and most consistent color associations were those of white with pain relief and red with stimulant efficacies. The color associations found were red with aggression and power, blue with calmness and serenity, white with calm and purity, yellow with energy, and green with environment and health. The findings of this study can help pharmaceutical companies, and medical practitioners, to better make, market, and prescribe pills, depending on the geographical location, ethnicity, and age group of the patient. This may also strengthen the perceived effects of the pills on patients overall by increasing their compliance rates. |
| first_indexed | 2024-03-09T12:46:13Z |
| format | Article |
| id | doaj.art-d614ddad3a87415fa23d1516cca3256a |
| institution | Directory Open Access Journal |
| issn | 2226-4787 |
| language | English |
| last_indexed | 2024-03-09T12:46:13Z |
| publishDate | 2022-07-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Pharmacy |
| spelling | doaj.art-d614ddad3a87415fa23d1516cca3256a2023-11-30T22:12:32ZengMDPI AGPharmacy2226-47872022-07-011048210.3390/pharmacy10040082Understanding Color Associations and Their Effects on Expectations of Drugs’ EfficaciesRema M. Amawi0Michael J. Murdoch1Sciences and Liberal Arts Department, Rochester Institute of Technology, Dubai 345019, United Arab EmiratesMunsell Color Science Laboratory, Rochester Institute of Technology, Rochester, NY 14623, USAColors influence our daily perceptions and expectations that manifest in a variety of ways. This research has three main objectives: to demonstrate the relationship between the colors of pills and their expected efficacies, to test this effect on a wide variety of demographics, thereby demonstrating their influence on choices made by participants. Finally, to understand the reasoning behind the choices made by participants, and the color associations exhibited. The results of a series of surveys showed clear similarities and differences across various demographics. The strongest and most consistent color associations were those of white with pain relief and red with stimulant efficacies. The color associations found were red with aggression and power, blue with calmness and serenity, white with calm and purity, yellow with energy, and green with environment and health. The findings of this study can help pharmaceutical companies, and medical practitioners, to better make, market, and prescribe pills, depending on the geographical location, ethnicity, and age group of the patient. This may also strengthen the perceived effects of the pills on patients overall by increasing their compliance rates.https://www.mdpi.com/2226-4787/10/4/82pill colorcolor associationdrug efficacycolor perceptioncultural differences |
| spellingShingle | Rema M. Amawi Michael J. Murdoch Understanding Color Associations and Their Effects on Expectations of Drugs’ Efficacies Pharmacy pill color color association drug efficacy color perception cultural differences |
| title | Understanding Color Associations and Their Effects on Expectations of Drugs’ Efficacies |
| title_full | Understanding Color Associations and Their Effects on Expectations of Drugs’ Efficacies |
| title_fullStr | Understanding Color Associations and Their Effects on Expectations of Drugs’ Efficacies |
| title_full_unstemmed | Understanding Color Associations and Their Effects on Expectations of Drugs’ Efficacies |
| title_short | Understanding Color Associations and Their Effects on Expectations of Drugs’ Efficacies |
| title_sort | understanding color associations and their effects on expectations of drugs efficacies |
| topic | pill color color association drug efficacy color perception cultural differences |
| url | https://www.mdpi.com/2226-4787/10/4/82 |
| work_keys_str_mv | AT remamamawi understandingcolorassociationsandtheireffectsonexpectationsofdrugsefficacies AT michaeljmurdoch understandingcolorassociationsandtheireffectsonexpectationsofdrugsefficacies |