The Influence of Service Quality and Educational Facilities on Student Satisfaction is Mediated by the University Image

Universities are now competing with each other to become the institution of choice due to global competitiveness. This essay examines the relationship between student enjoyment and various qualities of university services and facilities, which are mediated by the university's reputation. A cro...

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Main Authors: Bakti Setyadi, Fitriasuri Fitriasuri, Karmila Utari
Format: Article
Language:English
Published: Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo 2023-05-01
Series:Qalamuna
Subjects:
Online Access:https://ejournal.insuriponorogo.ac.id/index.php/qalamuna/article/view/2399
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author Bakti Setyadi
Fitriasuri Fitriasuri
Karmila Utari
author_facet Bakti Setyadi
Fitriasuri Fitriasuri
Karmila Utari
author_sort Bakti Setyadi
collection DOAJ
description Universities are now competing with each other to become the institution of choice due to global competitiveness. This essay examines the relationship between student enjoyment and various qualities of university services and facilities, which are mediated by the university's reputation. A cross-sectional survey is the methodology used in studies of this kind. This type of research uses a cross-sectional survey methodology. Participants in this study were students of Bina Darma University Palembang. One hundred twenty respondents were randomly selected to represent the sample. Least squares structural equation modeling was used for data analysis (SEM-PLS). The findings of this study indicate that the existence of service quality has a positive and significant effect on student satisfaction to provide the best service and improve the quality of service to students. The accuracy of the services offered can also be seen from the feedback given by students on certain services, and the extent to which the services provided are to student expectations and the image of the University mediates between University services and student satisfaction. Hence, efforts to improve campus image positively affect student satisfaction.
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spelling doaj.art-d63d9a76b7384109872848bb25ccde9f2023-05-10T03:09:25ZengLembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri PonorogoQalamuna1907-63552656-97792023-05-0115110.37680/qalamuna.v15i1.2399The Influence of Service Quality and Educational Facilities on Student Satisfaction is Mediated by the University ImageBakti Setyadi0Fitriasuri Fitriasuri1Karmila Utari2Universitas Bina Darma, PelembangUniversitas Bina Darma, PelembangUniversitas Bina Darma, Pelembang Universities are now competing with each other to become the institution of choice due to global competitiveness. This essay examines the relationship between student enjoyment and various qualities of university services and facilities, which are mediated by the university's reputation. A cross-sectional survey is the methodology used in studies of this kind. This type of research uses a cross-sectional survey methodology. Participants in this study were students of Bina Darma University Palembang. One hundred twenty respondents were randomly selected to represent the sample. Least squares structural equation modeling was used for data analysis (SEM-PLS). The findings of this study indicate that the existence of service quality has a positive and significant effect on student satisfaction to provide the best service and improve the quality of service to students. The accuracy of the services offered can also be seen from the feedback given by students on certain services, and the extent to which the services provided are to student expectations and the image of the University mediates between University services and student satisfaction. Hence, efforts to improve campus image positively affect student satisfaction. https://ejournal.insuriponorogo.ac.id/index.php/qalamuna/article/view/2399Service Quality, Educational Facilities, Student Satisfaction
spellingShingle Bakti Setyadi
Fitriasuri Fitriasuri
Karmila Utari
The Influence of Service Quality and Educational Facilities on Student Satisfaction is Mediated by the University Image
Qalamuna
Service Quality, Educational Facilities, Student Satisfaction
title The Influence of Service Quality and Educational Facilities on Student Satisfaction is Mediated by the University Image
title_full The Influence of Service Quality and Educational Facilities on Student Satisfaction is Mediated by the University Image
title_fullStr The Influence of Service Quality and Educational Facilities on Student Satisfaction is Mediated by the University Image
title_full_unstemmed The Influence of Service Quality and Educational Facilities on Student Satisfaction is Mediated by the University Image
title_short The Influence of Service Quality and Educational Facilities on Student Satisfaction is Mediated by the University Image
title_sort influence of service quality and educational facilities on student satisfaction is mediated by the university image
topic Service Quality, Educational Facilities, Student Satisfaction
url https://ejournal.insuriponorogo.ac.id/index.php/qalamuna/article/view/2399
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