What Is Behind the Buzzword for Experts and Laymen: Representation of “Artificial Intelligence” in the IT-Professionals’ and Non-Professionals’ Minds

The aim of the presented research was to define the differences between information technology (IT) professionals (ITP) and non-professionals (NP) in the way of understanding artificial intelligence (AI). The research was designed in the tradition of categorization research. In an online study parti...

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Main Authors: Paweł Fortuna, Oleg Gorbaniuk
Format: Article
Language:English
Published: PsychOpen GOLD/ Leibniz Institute for Psychology 2022-05-01
Series:Europe's Journal of Psychology
Subjects:
Online Access:https://ejop.psychopen.eu/index.php/ejop/article/view/5473
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author Paweł Fortuna
Oleg Gorbaniuk
author_facet Paweł Fortuna
Oleg Gorbaniuk
author_sort Paweł Fortuna
collection DOAJ
description The aim of the presented research was to define the differences between information technology (IT) professionals (ITP) and non-professionals (NP) in the way of understanding artificial intelligence (AI). The research was designed in the tradition of categorization research. In an online study participants were asked to make typicality and familiarity judgments for 50 AI exemplars. Two types of analyses were carried out, which made it possible to identify and compare the hierarchy of AI designates (graded structure) and the dimensions of their groupings. We have found that “invisible AI” exemplars were highly rated by ITP, but “visible AI” by NP. Expert knowledge allows ITP to systematize AI exemplars based on both structural and functional elements. On the other hand, laymen indicate the functions that AI-driven products perform, rather than their structures. For ITP, they are primarily algorithmic systems, while for NP they are systems that emulate the functions of living organisms.
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spelling doaj.art-d657851059fe4fc0ab88e726403aaf552023-01-03T07:30:19ZengPsychOpen GOLD/ Leibniz Institute for PsychologyEurope's Journal of Psychology1841-04132022-05-0118220721810.5964/ejop.5473ejop.5473What Is Behind the Buzzword for Experts and Laymen: Representation of “Artificial Intelligence” in the IT-Professionals’ and Non-Professionals’ MindsPaweł Fortuna0https://orcid.org/0000-0002-0633-4453Oleg Gorbaniuk1https://orcid.org/0000-0001-9830-8537Institute of Psychology, John Paul II Catholic University of Lublin, Lublin, PolandInstitute of Psychology, John Paul II Catholic University of Lublin, Lublin, PolandThe aim of the presented research was to define the differences between information technology (IT) professionals (ITP) and non-professionals (NP) in the way of understanding artificial intelligence (AI). The research was designed in the tradition of categorization research. In an online study participants were asked to make typicality and familiarity judgments for 50 AI exemplars. Two types of analyses were carried out, which made it possible to identify and compare the hierarchy of AI designates (graded structure) and the dimensions of their groupings. We have found that “invisible AI” exemplars were highly rated by ITP, but “visible AI” by NP. Expert knowledge allows ITP to systematize AI exemplars based on both structural and functional elements. On the other hand, laymen indicate the functions that AI-driven products perform, rather than their structures. For ITP, they are primarily algorithmic systems, while for NP they are systems that emulate the functions of living organisms.https://ejop.psychopen.eu/index.php/ejop/article/view/5473mental representationexpertnessit-professionalsartificial intelligence
spellingShingle Paweł Fortuna
Oleg Gorbaniuk
What Is Behind the Buzzword for Experts and Laymen: Representation of “Artificial Intelligence” in the IT-Professionals’ and Non-Professionals’ Minds
Europe's Journal of Psychology
mental representation
expertness
it-professionals
artificial intelligence
title What Is Behind the Buzzword for Experts and Laymen: Representation of “Artificial Intelligence” in the IT-Professionals’ and Non-Professionals’ Minds
title_full What Is Behind the Buzzword for Experts and Laymen: Representation of “Artificial Intelligence” in the IT-Professionals’ and Non-Professionals’ Minds
title_fullStr What Is Behind the Buzzword for Experts and Laymen: Representation of “Artificial Intelligence” in the IT-Professionals’ and Non-Professionals’ Minds
title_full_unstemmed What Is Behind the Buzzword for Experts and Laymen: Representation of “Artificial Intelligence” in the IT-Professionals’ and Non-Professionals’ Minds
title_short What Is Behind the Buzzword for Experts and Laymen: Representation of “Artificial Intelligence” in the IT-Professionals’ and Non-Professionals’ Minds
title_sort what is behind the buzzword for experts and laymen representation of artificial intelligence in the it professionals and non professionals minds
topic mental representation
expertness
it-professionals
artificial intelligence
url https://ejop.psychopen.eu/index.php/ejop/article/view/5473
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