Improving customer loyalty through customer experience, price attractiveness, and customer relationship management

This study aims to determine the effect customer Experience, Price Attractiveness and Customer Relationship Management have on Customer Loyalty. The data is collected using primary sources, which is done by distributing questionnaire to 300 respondents using purposive sampling technique. The finding...

Full description

Bibliographic Details
Main Authors: Uce Karna Suganda, Yudi Priadi
Format: Article
Language:English
Published: Politeknik APP 2023-06-01
Series:Jurnal Manajemen Industri dan Logistik
Subjects:
Online Access:https://jurnal.poltekapp.ac.id/index.php/JMIL/article/view/1032