Examination of Consumer Purchase Decisions via Neuromarketing Methods: A Social Psychology Approach
The aim of the study is to determine the size and strength of consumers' attitudes towards brands and to observe the effect of marketing efforts on attitudes with the support of biometric data. Through this main purpose 406 people participated in the study to create a brand set, and 60 people...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Association of Scientists and Intellectuals of Kosovo
2021-08-01
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| Series: | Prizren Social Science Journal |
| Subjects: | |
| Online Access: | https://prizrenjournal.com/index.php/PSSJ/article/view/245 |