Dental and medical advertising: comparative analysis of the rules of professional conduct
In health care professional activities, advertising is an issue that raises serious discussions and is the cause of some ethical suits in professional entities, since every advertising should follow the provisions of the Code of Professional Responsibility. Therefore, this research study aimed at an...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Faculdade São Leopoldo Mandic
2018-06-01
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| Series: | RGO: Revista Gaúcha de Odontologia |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1981-86372018000200166&lng=en&nrm=iso&tlng=en |
| _version_ | 1818293143917821952 |
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| author | Luciana Vigorito MAGALHÃES Tamara Soledad Frontanilla RECALDE Marcos Vinícius COLTRI Hermes de Freitas BARBOSA Marco Aurelio GUIMARÃES Ricardo Henrique Alves da SILVA |
| author_facet | Luciana Vigorito MAGALHÃES Tamara Soledad Frontanilla RECALDE Marcos Vinícius COLTRI Hermes de Freitas BARBOSA Marco Aurelio GUIMARÃES Ricardo Henrique Alves da SILVA |
| author_sort | Luciana Vigorito MAGALHÃES |
| collection | DOAJ |
| description | In health care professional activities, advertising is an issue that raises serious discussions and is the cause of some ethical suits in professional entities, since every advertising should follow the provisions of the Code of Professional Responsibility. Therefore, this research study aimed at analyzing, comparing and discussing articles related to advertising and marketing, considering the current regulations from dental and medical entities. In Dentistry, this subject is ruled by the Code of Professional Conduct, Chapter XVI, ‘From advertising and marketing’. In Medicine, information is found in two regulations and in several chapters of the Code of Medical Ethics and in Resolution No. 1.974/2011 of the Federal Council of Medicine, which establishes the guiding criteria for medical advertising. The three regulations present articles that refers to participation in mass media, required information in advertisements, use of sensationalism and self-promotion, and publishing of unproven specialties and titles, highlighting the importance of these topics. The medical regulation also includes participation in publishing ads of manufacturing companies and an exclusive committee to deal with advertising and marketing issues, topics that are not considered in the dental regulation. |
| first_indexed | 2024-12-13T03:11:11Z |
| format | Article |
| id | doaj.art-d6bb50fbb1194bac8a23868eab5182cf |
| institution | Directory Open Access Journal |
| issn | 0103-6971 1981-8637 |
| language | English |
| last_indexed | 2024-12-13T03:11:11Z |
| publishDate | 2018-06-01 |
| publisher | Faculdade São Leopoldo Mandic |
| record_format | Article |
| series | RGO: Revista Gaúcha de Odontologia |
| spelling | doaj.art-d6bb50fbb1194bac8a23868eab5182cf2022-12-22T00:01:36ZengFaculdade São Leopoldo MandicRGO: Revista Gaúcha de Odontologia0103-69711981-86372018-06-01662166171http://dx.doi.org/10.1590/1981-8637201800020000103472Dental and medical advertising: comparative analysis of the rules of professional conductLuciana Vigorito MAGALHÃES 0Tamara Soledad Frontanilla RECALDE1Marcos Vinícius COLTRI2Hermes de Freitas BARBOSA3Marco Aurelio GUIMARÃES4Ricardo Henrique Alves da SILVA 5Universidade de São PauloUniversidade de São PauloUniversidade Estadual de CampinasUniversidade de São PauloUniversidade de São PauloUniversidade Estadual de CampinasIn health care professional activities, advertising is an issue that raises serious discussions and is the cause of some ethical suits in professional entities, since every advertising should follow the provisions of the Code of Professional Responsibility. Therefore, this research study aimed at analyzing, comparing and discussing articles related to advertising and marketing, considering the current regulations from dental and medical entities. In Dentistry, this subject is ruled by the Code of Professional Conduct, Chapter XVI, ‘From advertising and marketing’. In Medicine, information is found in two regulations and in several chapters of the Code of Medical Ethics and in Resolution No. 1.974/2011 of the Federal Council of Medicine, which establishes the guiding criteria for medical advertising. The three regulations present articles that refers to participation in mass media, required information in advertisements, use of sensationalism and self-promotion, and publishing of unproven specialties and titles, highlighting the importance of these topics. The medical regulation also includes participation in publishing ads of manufacturing companies and an exclusive committee to deal with advertising and marketing issues, topics that are not considered in the dental regulation.http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1981-86372018000200166&lng=en&nrm=iso&tlng=enForensic Medicine; Health care marketing services; Legal Dentistry |
| spellingShingle | Luciana Vigorito MAGALHÃES Tamara Soledad Frontanilla RECALDE Marcos Vinícius COLTRI Hermes de Freitas BARBOSA Marco Aurelio GUIMARÃES Ricardo Henrique Alves da SILVA Dental and medical advertising: comparative analysis of the rules of professional conduct RGO: Revista Gaúcha de Odontologia Forensic Medicine; Health care marketing services; Legal Dentistry |
| title | Dental and medical advertising: comparative analysis of the rules of professional conduct |
| title_full | Dental and medical advertising: comparative analysis of the rules of professional conduct |
| title_fullStr | Dental and medical advertising: comparative analysis of the rules of professional conduct |
| title_full_unstemmed | Dental and medical advertising: comparative analysis of the rules of professional conduct |
| title_short | Dental and medical advertising: comparative analysis of the rules of professional conduct |
| title_sort | dental and medical advertising comparative analysis of the rules of professional conduct |
| topic | Forensic Medicine; Health care marketing services; Legal Dentistry |
| url | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1981-86372018000200166&lng=en&nrm=iso&tlng=en |
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