Understanding Media Communication: On the Significance of Iconic Thinking for a Praxeological Model of Communication

This article outlines the state of the art in picture analysis as it has been developed in the trajectory of reconstructive methodology. Analyzing pictures in their own right—that is, by adhering to the particular affordances of the medium “picture”—has strong implications for qualitative research s...

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Main Authors: Aglaja Przyborski, Thomas Slunecko
Format: Article
Language:English
Published: SAGE Publishing 2020-08-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/2158244020952064
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author Aglaja Przyborski
Thomas Slunecko
author_facet Aglaja Przyborski
Thomas Slunecko
author_sort Aglaja Przyborski
collection DOAJ
description This article outlines the state of the art in picture analysis as it has been developed in the trajectory of reconstructive methodology. Analyzing pictures in their own right—that is, by adhering to the particular affordances of the medium “picture”—has strong implications for qualitative research some of which are discussed in this article. With regard to content, this discussion revolves around questions pertaining to bodily self-presentation in mass and social media. On this basis, the article concludes with a praxeological model of communication that offers a guideline for social research which is clued-up as to its own media and, thus, takes into account that meaning in pictures is constructed differently than meaning in language.
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spelling doaj.art-d6bcde38917f47d2a8cfe61477de58532022-12-21T20:33:20ZengSAGE PublishingSAGE Open2158-24402020-08-011010.1177/2158244020952064Understanding Media Communication: On the Significance of Iconic Thinking for a Praxeological Model of CommunicationAglaja Przyborski0Thomas Slunecko1Bertha von Suttner Private University, AustriaUniversity of Vienna, AustriaThis article outlines the state of the art in picture analysis as it has been developed in the trajectory of reconstructive methodology. Analyzing pictures in their own right—that is, by adhering to the particular affordances of the medium “picture”—has strong implications for qualitative research some of which are discussed in this article. With regard to content, this discussion revolves around questions pertaining to bodily self-presentation in mass and social media. On this basis, the article concludes with a praxeological model of communication that offers a guideline for social research which is clued-up as to its own media and, thus, takes into account that meaning in pictures is constructed differently than meaning in language.https://doi.org/10.1177/2158244020952064
spellingShingle Aglaja Przyborski
Thomas Slunecko
Understanding Media Communication: On the Significance of Iconic Thinking for a Praxeological Model of Communication
SAGE Open
title Understanding Media Communication: On the Significance of Iconic Thinking for a Praxeological Model of Communication
title_full Understanding Media Communication: On the Significance of Iconic Thinking for a Praxeological Model of Communication
title_fullStr Understanding Media Communication: On the Significance of Iconic Thinking for a Praxeological Model of Communication
title_full_unstemmed Understanding Media Communication: On the Significance of Iconic Thinking for a Praxeological Model of Communication
title_short Understanding Media Communication: On the Significance of Iconic Thinking for a Praxeological Model of Communication
title_sort understanding media communication on the significance of iconic thinking for a praxeological model of communication
url https://doi.org/10.1177/2158244020952064
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