Intangible resources, export channel and performance: is there any fit?

As the resource-based view suggests, firms choose their export channel on the basis of their internal pool of resources. Following this approach, we firstly hypothesize that firms with intangible resources will establish direct export channels to better exploit, protect and develop their firm-specif...

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Main Authors: Marta Fernández-Olmos, Isabel Díez-Vial
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2015-10-01
Series:Journal of Business Economics and Management
Subjects:
Online Access:https://journals.vgtu.lt/index.php/JBEM/article/view/2604
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author Marta Fernández-Olmos
Isabel Díez-Vial
author_facet Marta Fernández-Olmos
Isabel Díez-Vial
author_sort Marta Fernández-Olmos
collection DOAJ
description As the resource-based view suggests, firms choose their export channel on the basis of their internal pool of resources. Following this approach, we firstly hypothesize that firms with intangible resources will establish direct export channels to better exploit, protect and develop their firm-specific resources. Secondly, we propose that firms that establish their export channel on the basis of their internal resources outperform those firms that do not. To obtain empirical evidence we used a Heckman two-step model for the DOC Rioja wine industry. The results confirm that firms improve their export performance when jointly considering internal resources and the export channel. Also, human resources are the most relevant intangible resources in our model. This paper contributes by offering empirical evidence on the exporting channel strategies chosen by Spanish wineries. This paper makes a theoretical contribution by examining the performance consequences of following the RBV approach. Likewise, it has important practical implications for managers, who can improve their firm's export performance by assessing their internal resources before considering which export channel to choose.
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spelling doaj.art-d6c106e5544f494e84626ecdf86a671b2022-12-21T20:12:30ZengVilnius Gediminas Technical UniversityJournal of Business Economics and Management1611-16992029-44332015-10-0116510.3846/16111699.2012.726928Intangible resources, export channel and performance: is there any fit?Marta Fernández-Olmos0Isabel Díez-Vial1Departament of Business Administration, University of Zaragoza, Gran Vía 2, 50005 Zaragoza, SpainDepartament of Business Administration, University Complutense of Madrid, Campus de Somosaguas, 28223 Madrid, SpainAs the resource-based view suggests, firms choose their export channel on the basis of their internal pool of resources. Following this approach, we firstly hypothesize that firms with intangible resources will establish direct export channels to better exploit, protect and develop their firm-specific resources. Secondly, we propose that firms that establish their export channel on the basis of their internal resources outperform those firms that do not. To obtain empirical evidence we used a Heckman two-step model for the DOC Rioja wine industry. The results confirm that firms improve their export performance when jointly considering internal resources and the export channel. Also, human resources are the most relevant intangible resources in our model. This paper contributes by offering empirical evidence on the exporting channel strategies chosen by Spanish wineries. This paper makes a theoretical contribution by examining the performance consequences of following the RBV approach. Likewise, it has important practical implications for managers, who can improve their firm's export performance by assessing their internal resources before considering which export channel to choose.https://journals.vgtu.lt/index.php/JBEM/article/view/2604resource-based viewexport channelalignmentforeign markethuman resourceswine industry
spellingShingle Marta Fernández-Olmos
Isabel Díez-Vial
Intangible resources, export channel and performance: is there any fit?
Journal of Business Economics and Management
resource-based view
export channel
alignment
foreign market
human resources
wine industry
title Intangible resources, export channel and performance: is there any fit?
title_full Intangible resources, export channel and performance: is there any fit?
title_fullStr Intangible resources, export channel and performance: is there any fit?
title_full_unstemmed Intangible resources, export channel and performance: is there any fit?
title_short Intangible resources, export channel and performance: is there any fit?
title_sort intangible resources export channel and performance is there any fit
topic resource-based view
export channel
alignment
foreign market
human resources
wine industry
url https://journals.vgtu.lt/index.php/JBEM/article/view/2604
work_keys_str_mv AT martafernandezolmos intangibleresourcesexportchannelandperformanceisthereanyfit
AT isabeldiezvial intangibleresourcesexportchannelandperformanceisthereanyfit