Country and Gender Differences in the Color Association with Energy Drinks: A Survey in Taiwanese and Japanese Students

Country and Gender Differences in the Color Association with Energy Drinks: A Survey in Taiwanese and Japanese Students

This study investigated differences in the color association with energy drinks between two populations in different cultures, i.e., Taiwanese and Japanese. An anonymous, self-administered paper questionnaire was administered to first- and second-year students at National Taiwan Normal University (T...

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Bibliographic Details
Main Authors: Shigeharu Tanei, Wen-Tseng Chu, Toshimitsu Okamura, Fu-Shih Chen, Yukinori Nagakura
Format: Article
Language:English
Published: MDPI AG 2020-11-01
Series:Foods
Subjects:
energy drinks
color association
inter-country difference
inter-gender difference
Taiwan
Japan
Online Access:https://www.mdpi.com/2304-8158/9/11/1670

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