The effect of consumer-based authenticity on attachment and social networks in digital context: Case of Moroccan’s terroir products
The focus of this paper is to conceptualize and measure consumer-based authenticity as well as its effects on social networks (SN) and attachment. In addition, it explores the effect of consumer attachment. In order to address this focus<strong>, </strong>it suggests a framework for anal...
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| Format: | Article |
| Language: | English |
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University of South Florida (USF) M3 Publishing
2023-09-01
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| Series: | Journal of Global Business Insights |
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| Online Access: | https://digitalcommons.usf.edu/globe/vol8/iss2/2 |