Image of Insurance Industry in Society in Ethiopia

: This paper attempts to assess the image of insurance industry in society through a sample of 109 customers of insurance companies operating in Debre Birhan and Addis Ababa Metropolis. The study was a cross-sectional survey that used self-administered structured questionnaire to the target populat...

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Main Authors: Girma Zeleke, Amogne Mamaw, Abebaw Fisseha, Dr. N. Robindro Singh
Format: Article
Language:English
Published: Srusti Academy of Management 2018-12-01
Series:Srusti Management Review
Subjects:
Online Access:http://www.srustimanagementreview.ac.in/paperfile/896899_1.%20Image%20of%20Insurance%20Industry%20in%20Society%20in%20Ethiopia.pdf
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author Girma Zeleke
Amogne Mamaw
Abebaw Fisseha
Dr. N. Robindro Singh
author_facet Girma Zeleke
Amogne Mamaw
Abebaw Fisseha
Dr. N. Robindro Singh
author_sort Girma Zeleke
collection DOAJ
description : This paper attempts to assess the image of insurance industry in society through a sample of 109 customers of insurance companies operating in Debre Birhan and Addis Ababa Metropolis. The study was a cross-sectional survey that used self-administered structured questionnaire to the target population, both customers and staff of insurance companies in Ethiopia. The responses obtained from the data collection were cross tabulated and subjected to descriptive analysis. The study revealed that insurance companies find it difficult to settle claim payment and subject customers to long processing period, high premium and unsatisfactory performance. Besides, unethical practices increased the rate of dissatisfaction. In addition, lack of insurance culture, awareness and attitude of our people contributed to their poor image subsequently leading to low patronage by the public. These insurance companies however collect their premium promptly. In an effort to repositioning the industry for effective and efficient performance, the paper proposes from the public relative perspective a number of strategies such as prompt and accurate claims payment, automation of operation, good customer relationship management, and the good code of ethics as strategies for repositioning the insurance industry in Ethiopia.
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spelling doaj.art-d6e9a30df2424e90a9868f981e43810f2022-12-21T23:17:07ZengSrusti Academy of ManagementSrusti Management Review0974-42742582-11482018-12-01XIIII19Image of Insurance Industry in Society in EthiopiaGirma Zeleke0Amogne Mamaw1Abebaw Fisseha2Dr. N. Robindro Singh3Accounting and Finance Department, College of Business and Economics, Debre Berhan Univerity, Ethiopia, Email: girma.zeleke23@gmail.comAccounting and Finance Department, College of Business and Economics, Debre Berhan University, EthiopiaAccounting and Finance Department, College of Business and Economics, Debre Berhan University, Ethiopia, Email: abebawfisseha@gmail.comAccounting and Finance Department, College of Business and Economics, Debre Birhan University, Ethiopia, Email: drrobindrosingh@gmail.com: This paper attempts to assess the image of insurance industry in society through a sample of 109 customers of insurance companies operating in Debre Birhan and Addis Ababa Metropolis. The study was a cross-sectional survey that used self-administered structured questionnaire to the target population, both customers and staff of insurance companies in Ethiopia. The responses obtained from the data collection were cross tabulated and subjected to descriptive analysis. The study revealed that insurance companies find it difficult to settle claim payment and subject customers to long processing period, high premium and unsatisfactory performance. Besides, unethical practices increased the rate of dissatisfaction. In addition, lack of insurance culture, awareness and attitude of our people contributed to their poor image subsequently leading to low patronage by the public. These insurance companies however collect their premium promptly. In an effort to repositioning the industry for effective and efficient performance, the paper proposes from the public relative perspective a number of strategies such as prompt and accurate claims payment, automation of operation, good customer relationship management, and the good code of ethics as strategies for repositioning the insurance industry in Ethiopia.http://www.srustimanagementreview.ac.in/paperfile/896899_1.%20Image%20of%20Insurance%20Industry%20in%20Society%20in%20Ethiopia.pdfinsuranceimageclaimculture
spellingShingle Girma Zeleke
Amogne Mamaw
Abebaw Fisseha
Dr. N. Robindro Singh
Image of Insurance Industry in Society in Ethiopia
Srusti Management Review
insurance
image
claim
culture
title Image of Insurance Industry in Society in Ethiopia
title_full Image of Insurance Industry in Society in Ethiopia
title_fullStr Image of Insurance Industry in Society in Ethiopia
title_full_unstemmed Image of Insurance Industry in Society in Ethiopia
title_short Image of Insurance Industry in Society in Ethiopia
title_sort image of insurance industry in society in ethiopia
topic insurance
image
claim
culture
url http://www.srustimanagementreview.ac.in/paperfile/896899_1.%20Image%20of%20Insurance%20Industry%20in%20Society%20in%20Ethiopia.pdf
work_keys_str_mv AT girmazeleke imageofinsuranceindustryinsocietyinethiopia
AT amognemamaw imageofinsuranceindustryinsocietyinethiopia
AT abebawfisseha imageofinsuranceindustryinsocietyinethiopia
AT drnrobindrosingh imageofinsuranceindustryinsocietyinethiopia