The Representation of Mosuo People and Mosuo Culture in Chinese Tourism Websites
Past research has shown that because tourism itself is a product of a gendered society, its processes are gendered in terms of construction, presentation, and consumption. This study examines how these websites shape the image of the Mosuo people and the Mosuo culture by analyzing texts in Chinese t...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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EDP Sciences
2022-01-01
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| Series: | SHS Web of Conferences |
| Subjects: | |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2022/21/shsconf_emsd2022_01015.pdf |
| _version_ | 1797951124966211584 |
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| author | Ye Hanwen Ma Xinjia Cao Bixuan Deng Qiuyu He Jinyu Yin Ruolan |
| author_facet | Ye Hanwen Ma Xinjia Cao Bixuan Deng Qiuyu He Jinyu Yin Ruolan |
| author_sort | Ye Hanwen |
| collection | DOAJ |
| description | Past research has shown that because tourism itself is a product of a gendered society, its processes are gendered in terms of construction, presentation, and consumption. This study examines how these websites shape the image of the Mosuo people and the Mosuo culture by analyzing texts in Chinese tourism websites. Ten representative Chinese tourism websites were selected for this study, and all relevant texts that could be retrieved were analyzed manually. All samples selected were officially published and represent only the attitudes of the tourism websites. The results of the study show that there are a large number of feminized or sexualized descriptions in the texts about the Mosuo people and the Mosuo culture provided by Chinese tourism websites. The language used on tourism websites is shaped by discourses of patriarchy and sexuality and is intended for heterosexual male tourists. |
| first_indexed | 2024-04-10T22:25:41Z |
| format | Article |
| id | doaj.art-d7106e548a544846b4066cd25cde07ad |
| institution | Directory Open Access Journal |
| issn | 2261-2424 |
| language | English |
| last_indexed | 2024-04-10T22:25:41Z |
| publishDate | 2022-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj.art-d7106e548a544846b4066cd25cde07ad2023-01-17T09:16:14ZengEDP SciencesSHS Web of Conferences2261-24242022-01-011510101510.1051/shsconf/202215101015shsconf_emsd2022_01015The Representation of Mosuo People and Mosuo Culture in Chinese Tourism WebsitesYe Hanwen0Ma Xinjia1Cao Bixuan2Deng Qiuyu3He Jinyu4Yin Ruolan5Department of Foreign Language, University Of Electronic Science And Technology Of ChinaDepartment of Foreign Language, University Of Electronic Science And Technology Of ChinaDepartment of Foreign Language, University Of Electronic Science And Technology Of ChinaDepartment of Foreign Language, University Of Electronic Science And Technology Of ChinaSchool of Public Affairs and Administration, University Of Electronic Science And Technology Of ChinaDepartment of Foreign Language, University Of Electronic Science And Technology Of ChinaPast research has shown that because tourism itself is a product of a gendered society, its processes are gendered in terms of construction, presentation, and consumption. This study examines how these websites shape the image of the Mosuo people and the Mosuo culture by analyzing texts in Chinese tourism websites. Ten representative Chinese tourism websites were selected for this study, and all relevant texts that could be retrieved were analyzed manually. All samples selected were officially published and represent only the attitudes of the tourism websites. The results of the study show that there are a large number of feminized or sexualized descriptions in the texts about the Mosuo people and the Mosuo culture provided by Chinese tourism websites. The language used on tourism websites is shaped by discourses of patriarchy and sexuality and is intended for heterosexual male tourists.https://www.shs-conferences.org/articles/shsconf/pdf/2022/21/shsconf_emsd2022_01015.pdfmosuochinalugu lake;travel website;tourism advertising |
| spellingShingle | Ye Hanwen Ma Xinjia Cao Bixuan Deng Qiuyu He Jinyu Yin Ruolan The Representation of Mosuo People and Mosuo Culture in Chinese Tourism Websites SHS Web of Conferences mosuo china lugu lake;travel website;tourism advertising |
| title | The Representation of Mosuo People and Mosuo Culture in Chinese Tourism Websites |
| title_full | The Representation of Mosuo People and Mosuo Culture in Chinese Tourism Websites |
| title_fullStr | The Representation of Mosuo People and Mosuo Culture in Chinese Tourism Websites |
| title_full_unstemmed | The Representation of Mosuo People and Mosuo Culture in Chinese Tourism Websites |
| title_short | The Representation of Mosuo People and Mosuo Culture in Chinese Tourism Websites |
| title_sort | representation of mosuo people and mosuo culture in chinese tourism websites |
| topic | mosuo china lugu lake;travel website;tourism advertising |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2022/21/shsconf_emsd2022_01015.pdf |
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