Factors Generating the Willingness of Romanian Consumers to Buy Raw Milk from Vending Machines

Factors Generating the Willingness of Romanian Consumers to Buy Raw Milk from Vending Machines

The use of automatic raw milk dispensers for products obtained from Romanian farms can represent an effective method of encouraging the development of short supply chains and promoting sustainable production and consumption systems. There are very few studies in the literature, especially in emergin...

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Bibliographic Details
Main Authors: Marius Mircea Sabău, Pompei Mititean, Cristina Bianca Pocol, Dan-Cristian Dabija
Format: Article
Language:English
Published: MDPI AG 2023-05-01
Series:Foods
Subjects:
vending machines
willingness to buy
stimulus–organism–response (SOR) approach
milk dispensers
raw milk
short food supply chain
Online Access:https://www.mdpi.com/2304-8158/12/11/2193

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