Challenges and Their Possible Solutions in the Ever-Changing Lake Balaton Region
We carried out this research focussing on the importance and local role of entrepreneurs in order to find out how “Balaton identity” can be developed and enhanced and which factors influence its existence. We are also interested in the way the political marketing for regionalisation can help the loc...
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| Format: | Artikel |
| Sprache: | ces |
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University of South Bohemia
2015-12-01
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| Schriftenreihe: | DETUROPE |
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| Online Zugang: | http://www.deturope.eu/file_download.php?type=2&item=134 |
| _version_ | 1826841771827527680 |
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| author | Erzsébet Peter Kornél Németh Tamás Molnár Katalin Molnárné Barna |
| author_facet | Erzsébet Peter Kornél Németh Tamás Molnár Katalin Molnárné Barna |
| author_sort | Erzsébet Peter |
| collection | DOAJ |
| description | We carried out this research focussing on the importance and local role of entrepreneurs in order to find out how “Balaton identity” can be developed and enhanced and which factors influence its existence. We are also interested in the way the political marketing for regionalisation can help the local inhabitants achieve higher living standards and form a bond with the region through small enterprises. The stronger and finer the bond is, the more active the local communities in the examined region are and they perform better in environmental, economic and social tasks. The potentials in “Balaton identity” may play an important role in future regional development.
Health literacy, which promotes the cooperation between health care employees and the people, has become a new, important concept for the European Commission. If health literacy is integrated into the European Union Health Strategy that emphasises the increasing role of citizens, the efficiency of the health care system may improve and the burdens may decrease.
The results are determined by the quality and the direct/indirect impacts of the working environment that affect our health condition in several ways. Consequently, one of the most important scenes for health promotion and health protection is the workplace. Workplace health promotion is clearly a profitable activity, since the employer, the employee and the social system all have interest in the benefits. Healthy, qualified and motivated workers increase the innovative potential and the productivity of the enterprise. Correct workplace health promotion also improves the company’s image among the clients and on the labour market. |
| first_indexed | 2024-12-20T20:05:51Z |
| format | Article |
| id | doaj.art-d7165387b4104b4590cac1fbb2307578 |
| institution | Directory Open Access Journal |
| issn | 1821-2506 |
| language | ces |
| last_indexed | 2025-02-16T13:08:58Z |
| publishDate | 2015-12-01 |
| publisher | University of South Bohemia |
| record_format | Article |
| series | DETUROPE |
| spelling | doaj.art-d7165387b4104b4590cac1fbb23075782025-02-02T15:03:00ZcesUniversity of South BohemiaDETUROPE1821-25062015-12-01735065Challenges and Their Possible Solutions in the Ever-Changing Lake Balaton RegionErzsébet Peter0Kornél Németh1Tamás Molnár2Katalin Molnárné Barna3Nagykanizsa Campus of University of PannoniaNagykanizsa Asset management and ServicingUniversity of Pannonia, Faculty of EconomicsUniversity of Pannonia, Faculty of EconomicsWe carried out this research focussing on the importance and local role of entrepreneurs in order to find out how “Balaton identity” can be developed and enhanced and which factors influence its existence. We are also interested in the way the political marketing for regionalisation can help the local inhabitants achieve higher living standards and form a bond with the region through small enterprises. The stronger and finer the bond is, the more active the local communities in the examined region are and they perform better in environmental, economic and social tasks. The potentials in “Balaton identity” may play an important role in future regional development. Health literacy, which promotes the cooperation between health care employees and the people, has become a new, important concept for the European Commission. If health literacy is integrated into the European Union Health Strategy that emphasises the increasing role of citizens, the efficiency of the health care system may improve and the burdens may decrease. The results are determined by the quality and the direct/indirect impacts of the working environment that affect our health condition in several ways. Consequently, one of the most important scenes for health promotion and health protection is the workplace. Workplace health promotion is clearly a profitable activity, since the employer, the employee and the social system all have interest in the benefits. Healthy, qualified and motivated workers increase the innovative potential and the productivity of the enterprise. Correct workplace health promotion also improves the company’s image among the clients and on the labour market.http://www.deturope.eu/file_download.php?type=2&item=134Lake Balaton Resort Areachangesmall and medium enterpriseshealth literacy |
| spellingShingle | Erzsébet Peter Kornél Németh Tamás Molnár Katalin Molnárné Barna Challenges and Their Possible Solutions in the Ever-Changing Lake Balaton Region DETUROPE Lake Balaton Resort Area change small and medium enterprises health literacy |
| title | Challenges and Their Possible Solutions in the Ever-Changing Lake Balaton Region |
| title_full | Challenges and Their Possible Solutions in the Ever-Changing Lake Balaton Region |
| title_fullStr | Challenges and Their Possible Solutions in the Ever-Changing Lake Balaton Region |
| title_full_unstemmed | Challenges and Their Possible Solutions in the Ever-Changing Lake Balaton Region |
| title_short | Challenges and Their Possible Solutions in the Ever-Changing Lake Balaton Region |
| title_sort | challenges and their possible solutions in the ever changing lake balaton region |
| topic | Lake Balaton Resort Area change small and medium enterprises health literacy |
| url | http://www.deturope.eu/file_download.php?type=2&item=134 |
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