Children’s digital playgrounds as data assemblages: Problematics of privacy, personalization, and promotional culture

Children’s digital playgrounds have evolved from commercialized digital spaces such as websites and games to include an array of convergent digital media consisting of social media platforms, mobile apps, and the internet of toys. In these digital spaces, children’s data is shared with companies for...

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Bibliographic Details
Main Authors: Karen Louise Smith, Leslie Regan Shade
Format: Article
Language:English
Published: SAGE Publishing 2018-10-01
Series:Big Data & Society
Online Access:https://doi.org/10.1177/2053951718805214
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author Karen Louise Smith
Leslie Regan Shade
author_facet Karen Louise Smith
Leslie Regan Shade
author_sort Karen Louise Smith
collection DOAJ
description Children’s digital playgrounds have evolved from commercialized digital spaces such as websites and games to include an array of convergent digital media consisting of social media platforms, mobile apps, and the internet of toys. In these digital spaces, children’s data is shared with companies for analytics, personalization, and advertising. This article describes children’s digital playgrounds as a data assemblage involving commercial surveillance of children, ages 3–12. The privacy sweep is used as a method to follow the personal information traces that can be expected to be disclosed through typical use of two children’s digital playgrounds: the YouTube Kids app and Fisher-Price Smart Toy plush animal and companion app. To trace the data flows, privacy policies and other publicly available documents were analyzed using political economy and privacy informed indicators. This article concludes by reflecting upon the dataveillance and commercialization practices that trouble the privacy rights of the child and parent when data assemblages in children’s digital playgrounds are surveillant.
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spelling doaj.art-d73b3ad6f6b94ff08623a5149f0031a22022-12-22T02:36:14ZengSAGE PublishingBig Data & Society2053-95172018-10-01510.1177/2053951718805214Children’s digital playgrounds as data assemblages: Problematics of privacy, personalization, and promotional cultureKaren Louise SmithLeslie Regan ShadeChildren’s digital playgrounds have evolved from commercialized digital spaces such as websites and games to include an array of convergent digital media consisting of social media platforms, mobile apps, and the internet of toys. In these digital spaces, children’s data is shared with companies for analytics, personalization, and advertising. This article describes children’s digital playgrounds as a data assemblage involving commercial surveillance of children, ages 3–12. The privacy sweep is used as a method to follow the personal information traces that can be expected to be disclosed through typical use of two children’s digital playgrounds: the YouTube Kids app and Fisher-Price Smart Toy plush animal and companion app. To trace the data flows, privacy policies and other publicly available documents were analyzed using political economy and privacy informed indicators. This article concludes by reflecting upon the dataveillance and commercialization practices that trouble the privacy rights of the child and parent when data assemblages in children’s digital playgrounds are surveillant.https://doi.org/10.1177/2053951718805214
spellingShingle Karen Louise Smith
Leslie Regan Shade
Children’s digital playgrounds as data assemblages: Problematics of privacy, personalization, and promotional culture
Big Data & Society
title Children’s digital playgrounds as data assemblages: Problematics of privacy, personalization, and promotional culture
title_full Children’s digital playgrounds as data assemblages: Problematics of privacy, personalization, and promotional culture
title_fullStr Children’s digital playgrounds as data assemblages: Problematics of privacy, personalization, and promotional culture
title_full_unstemmed Children’s digital playgrounds as data assemblages: Problematics of privacy, personalization, and promotional culture
title_short Children’s digital playgrounds as data assemblages: Problematics of privacy, personalization, and promotional culture
title_sort children s digital playgrounds as data assemblages problematics of privacy personalization and promotional culture
url https://doi.org/10.1177/2053951718805214
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