CURRENT TRENDS IN PRICE POLICY AND METHODS OF PAYMENT IN THE HOSPITALITY INDUSTRY

In the hospitality industry, pricing policies and payment methods are and have always been common in the tourism market for organizing a safe, successful, and revenue-generating activity. The wish of being the best on the market is always actual, so the entrepreneur wants to use various strategies...

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Main Authors: Mariana Stoica, Romina Verstiuc
Format: Article
Language:English
Published: Helvetica Publishing House 2021-10-01
Series:Економіка та суспільство
Subjects:
Online Access:http://economyandsociety.in.ua/index.php/journal/article/view/804
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author Mariana Stoica
Romina Verstiuc
author_facet Mariana Stoica
Romina Verstiuc
author_sort Mariana Stoica
collection DOAJ
description In the hospitality industry, pricing policies and payment methods are and have always been common in the tourism market for organizing a safe, successful, and revenue-generating activity. The wish of being the best on the market is always actual, so the entrepreneur wants to use various strategies to promote their product by applying a convenient price but also to meet customer preferences the way that the applied pricing policy applied guarantee the success of the hotel business. Identifying and researching the pricing policy within the hotel industry but also highlighting the most modern payment methods used between customer-enterprise that ensures data confidentiality and fast, secure payment of services consumed remotely without direct interaction has become a well-defined goal in this article. The main objective of this article is to analyze the strategies for creating price offers, as well as to analyze the importance of reservation systems (IDS) in creating the discounts that will form the individualized pricing policy of the hotel enterprise. Determining all payment instruments and their characteristics in hotel enterprises has become another well-defined goal. The price policy is one of the most important elements of the overall business strategy, being one of the mechanisms by which decisions are made on the main types of markets to achieve the stability objectives of economic activity.
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spelling doaj.art-d74107af625c4c9abc5d5f6d123115582022-12-22T02:48:28ZengHelvetica Publishing HouseЕкономіка та суспільство2524-00722021-10-013210.32782/2524-0072/2021-32-46CURRENT TRENDS IN PRICE POLICY AND METHODS OF PAYMENT IN THE HOSPITALITY INDUSTRYMariana Stoica0Romina Verstiuc1State University of MoldovaState University of Moldova In the hospitality industry, pricing policies and payment methods are and have always been common in the tourism market for organizing a safe, successful, and revenue-generating activity. The wish of being the best on the market is always actual, so the entrepreneur wants to use various strategies to promote their product by applying a convenient price but also to meet customer preferences the way that the applied pricing policy applied guarantee the success of the hotel business. Identifying and researching the pricing policy within the hotel industry but also highlighting the most modern payment methods used between customer-enterprise that ensures data confidentiality and fast, secure payment of services consumed remotely without direct interaction has become a well-defined goal in this article. The main objective of this article is to analyze the strategies for creating price offers, as well as to analyze the importance of reservation systems (IDS) in creating the discounts that will form the individualized pricing policy of the hotel enterprise. Determining all payment instruments and their characteristics in hotel enterprises has become another well-defined goal. The price policy is one of the most important elements of the overall business strategy, being one of the mechanisms by which decisions are made on the main types of markets to achieve the stability objectives of economic activity. http://economyandsociety.in.ua/index.php/journal/article/view/804pricepricing policypricing strategytourist markettourist supply and demandcustomer
spellingShingle Mariana Stoica
Romina Verstiuc
CURRENT TRENDS IN PRICE POLICY AND METHODS OF PAYMENT IN THE HOSPITALITY INDUSTRY
Економіка та суспільство
price
pricing policy
pricing strategy
tourist market
tourist supply and demand
customer
title CURRENT TRENDS IN PRICE POLICY AND METHODS OF PAYMENT IN THE HOSPITALITY INDUSTRY
title_full CURRENT TRENDS IN PRICE POLICY AND METHODS OF PAYMENT IN THE HOSPITALITY INDUSTRY
title_fullStr CURRENT TRENDS IN PRICE POLICY AND METHODS OF PAYMENT IN THE HOSPITALITY INDUSTRY
title_full_unstemmed CURRENT TRENDS IN PRICE POLICY AND METHODS OF PAYMENT IN THE HOSPITALITY INDUSTRY
title_short CURRENT TRENDS IN PRICE POLICY AND METHODS OF PAYMENT IN THE HOSPITALITY INDUSTRY
title_sort current trends in price policy and methods of payment in the hospitality industry
topic price
pricing policy
pricing strategy
tourist market
tourist supply and demand
customer
url http://economyandsociety.in.ua/index.php/journal/article/view/804
work_keys_str_mv AT marianastoica currenttrendsinpricepolicyandmethodsofpaymentinthehospitalityindustry
AT rominaverstiuc currenttrendsinpricepolicyandmethodsofpaymentinthehospitalityindustry