Novelty, Stress, and Biological Roots in Human Market Behavior

Although studies examining the biological roots of human behavior have been conducted since the seminal work Kahneman and Tversky, crises and panics have not disappeared. The frequent occurrence of various types of crises has led some economists to the conviction that financial markets occasionally...

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Main Authors: Alexey Sarapultsev, Petr Sarapultsev
Format: Article
Language:English
Published: MDPI AG 2014-02-01
Series:Behavioral Sciences
Subjects:
Online Access:http://www.mdpi.com/2076-328X/4/1/53
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author Alexey Sarapultsev
Petr Sarapultsev
author_facet Alexey Sarapultsev
Petr Sarapultsev
author_sort Alexey Sarapultsev
collection DOAJ
description Although studies examining the biological roots of human behavior have been conducted since the seminal work Kahneman and Tversky, crises and panics have not disappeared. The frequent occurrence of various types of crises has led some economists to the conviction that financial markets occasionally praise irrational judgments and that market crashes cannot be avoided a priori (Sornette 2009; Smith 2004). From a biological point of view, human behaviors are essentially the same during crises accompanied by stock market crashes and during bubble growth when share prices exceed historic highs. During those periods, most market participants see something new for themselves, and this inevitably induces a stress response in them with accompanying changes in their endocrine profiles and motivations. The result is quantitative and qualitative changes in behavior (Zhukov 2007). An underestimation of the role of novelty as a stressor is the primary shortcoming of current approaches for market research. When developing a mathematical market model, it is necessary to account for the biologically determined diphasisms of human behavior in everyday low-stress conditions and in response to stressors. This is the only type of approach that will enable forecasts of market dynamics and investor behaviors under normal conditions as well as during bubbles and panics.
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spelling doaj.art-d75912edb40f45128cce441d32dccfb32022-12-21T22:35:37ZengMDPI AGBehavioral Sciences2076-328X2014-02-0141536910.3390/bs4010053bs4010053Novelty, Stress, and Biological Roots in Human Market BehaviorAlexey Sarapultsev0Petr Sarapultsev1Institute of Immunology and Physiology (IIP) of the Ural Division of Russian Academy of Sciences, 106 Pervomaiskaya str, Ekaterinburg 620219, RussiaInstitute of Immunology and Physiology (IIP) of the Ural Division of Russian Academy of Sciences, 106 Pervomaiskaya str, Ekaterinburg 620219, RussiaAlthough studies examining the biological roots of human behavior have been conducted since the seminal work Kahneman and Tversky, crises and panics have not disappeared. The frequent occurrence of various types of crises has led some economists to the conviction that financial markets occasionally praise irrational judgments and that market crashes cannot be avoided a priori (Sornette 2009; Smith 2004). From a biological point of view, human behaviors are essentially the same during crises accompanied by stock market crashes and during bubble growth when share prices exceed historic highs. During those periods, most market participants see something new for themselves, and this inevitably induces a stress response in them with accompanying changes in their endocrine profiles and motivations. The result is quantitative and qualitative changes in behavior (Zhukov 2007). An underestimation of the role of novelty as a stressor is the primary shortcoming of current approaches for market research. When developing a mathematical market model, it is necessary to account for the biologically determined diphasisms of human behavior in everyday low-stress conditions and in response to stressors. This is the only type of approach that will enable forecasts of market dynamics and investor behaviors under normal conditions as well as during bubbles and panics.http://www.mdpi.com/2076-328X/4/1/53stressnoveltybehaviorcrisesmarkets
spellingShingle Alexey Sarapultsev
Petr Sarapultsev
Novelty, Stress, and Biological Roots in Human Market Behavior
Behavioral Sciences
stress
novelty
behavior
crises
markets
title Novelty, Stress, and Biological Roots in Human Market Behavior
title_full Novelty, Stress, and Biological Roots in Human Market Behavior
title_fullStr Novelty, Stress, and Biological Roots in Human Market Behavior
title_full_unstemmed Novelty, Stress, and Biological Roots in Human Market Behavior
title_short Novelty, Stress, and Biological Roots in Human Market Behavior
title_sort novelty stress and biological roots in human market behavior
topic stress
novelty
behavior
crises
markets
url http://www.mdpi.com/2076-328X/4/1/53
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