ANALYSIS AND EVALUATION OF THE COMPETITIVE STRATEGY OF THE RUSSIAN TV CHANNEL MATCH TV
There are four areas of competition on Russian television: genre programming, technological innovation, traditional television and the advertising market. Television is a dynamically developing market, which means that it is applicable to use a defensive or offensive strategy. In this article, we wi...
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| Format: | Article |
| Language: | Russian |
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Real Economy Publishing House
2020-04-01
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| Series: | Стратегии бизнеса |
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| Online Access: | https://www.strategybusiness.ru/jour/article/view/629 |
| Summary: | There are four areas of competition on Russian television: genre programming, technological innovation, traditional television and the advertising market. Television is a dynamically developing market, which means that it is applicable to use a defensive or offensive strategy. In this article, we will consider and evaluate the potential of the competitive strategy of the publicly available federal TV channel Match-TV. |
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| ISSN: | 2311-7184 |