Misinformation on Misinformation: Conceptual and Methodological Challenges

Alarmist narratives about online misinformation continue to gain traction despite evidence that its prevalence and impact are overstated. Drawing on research examining the use of big data in social science and reception studies, we identify six misconceptions about misinformation and highlight the c...

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Main Authors: Sacha Altay, Manon Berriche, Alberto Acerbi
Format: Article
Language:English
Published: SAGE Publishing 2023-01-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/20563051221150412
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author Sacha Altay
Manon Berriche
Alberto Acerbi
author_facet Sacha Altay
Manon Berriche
Alberto Acerbi
author_sort Sacha Altay
collection DOAJ
description Alarmist narratives about online misinformation continue to gain traction despite evidence that its prevalence and impact are overstated. Drawing on research examining the use of big data in social science and reception studies, we identify six misconceptions about misinformation and highlight the conceptual and methodological challenges they raise. The first set of misconceptions concerns the prevalence and circulation of misinformation. First, scientists focus on social media because it is methodologically convenient, but misinformation is not just a social media problem. Second, the internet is not rife with misinformation or news, but with memes and entertaining content. Third, falsehoods do not spread faster than the truth; how we define (mis)information influences our results and their practical implications. The second set of misconceptions concerns the impact and the reception of misinformation. Fourth, people do not believe everything they see on the internet: the sheer volume of engagement should not be conflated with belief. Fifth, people are more likely to be uninformed than misinformed; surveys overestimate misperceptions and say little about the causal influence of misinformation. Sixth, the influence of misinformation on people’s behavior is overblown as misinformation often “preaches to the choir.” To appropriately understand and fight misinformation, future research needs to address these challenges.
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spelling doaj.art-d7a1628da0df447f8c2f71a51919f73f2023-01-31T15:33:19ZengSAGE PublishingSocial Media + Society2056-30512023-01-01910.1177/20563051221150412Misinformation on Misinformation: Conceptual and Methodological ChallengesSacha Altay0Manon Berriche1Alberto Acerbi2University of Oxford, UKFondation Nationale des Sciences Politiques (FNSP), FranceCentre for Culture and Evolution, Division of Psychology, Brunel University London, UKAlarmist narratives about online misinformation continue to gain traction despite evidence that its prevalence and impact are overstated. Drawing on research examining the use of big data in social science and reception studies, we identify six misconceptions about misinformation and highlight the conceptual and methodological challenges they raise. The first set of misconceptions concerns the prevalence and circulation of misinformation. First, scientists focus on social media because it is methodologically convenient, but misinformation is not just a social media problem. Second, the internet is not rife with misinformation or news, but with memes and entertaining content. Third, falsehoods do not spread faster than the truth; how we define (mis)information influences our results and their practical implications. The second set of misconceptions concerns the impact and the reception of misinformation. Fourth, people do not believe everything they see on the internet: the sheer volume of engagement should not be conflated with belief. Fifth, people are more likely to be uninformed than misinformed; surveys overestimate misperceptions and say little about the causal influence of misinformation. Sixth, the influence of misinformation on people’s behavior is overblown as misinformation often “preaches to the choir.” To appropriately understand and fight misinformation, future research needs to address these challenges.https://doi.org/10.1177/20563051221150412
spellingShingle Sacha Altay
Manon Berriche
Alberto Acerbi
Misinformation on Misinformation: Conceptual and Methodological Challenges
Social Media + Society
title Misinformation on Misinformation: Conceptual and Methodological Challenges
title_full Misinformation on Misinformation: Conceptual and Methodological Challenges
title_fullStr Misinformation on Misinformation: Conceptual and Methodological Challenges
title_full_unstemmed Misinformation on Misinformation: Conceptual and Methodological Challenges
title_short Misinformation on Misinformation: Conceptual and Methodological Challenges
title_sort misinformation on misinformation conceptual and methodological challenges
url https://doi.org/10.1177/20563051221150412
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