Exposure to e-cigarette marketing and product use among Mexican American young adults on the US-Mexico border: A pilot study
Historically, the tobacco industry has marketed directly to minority groups, which is associated with increased product use; the advent of e-cigarettes poses a new risk. The purpose of this study is to examine associations between exposure to tobacco marketing via traditional and digital marketing c...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2018-01-01
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| Series: | Cogent Medicine |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/2331205X.2018.1534306 |
| _version_ | 1811181421590478848 |
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| author | Ana L Herrera Anna V Wilkinson Elizabeth A Cohn Cheryl L Perry Susan P Fisher-Hoch |
| author_facet | Ana L Herrera Anna V Wilkinson Elizabeth A Cohn Cheryl L Perry Susan P Fisher-Hoch |
| author_sort | Ana L Herrera |
| collection | DOAJ |
| description | Historically, the tobacco industry has marketed directly to minority groups, which is associated with increased product use; the advent of e-cigarettes poses a new risk. The purpose of this study is to examine associations between exposure to tobacco marketing via traditional and digital marketing channels and ever use of e-cigarettes among Mexican-American young adults. Ninety-two Mexican-American young adults between 18 and 29 years of age (61% female) were recruited from the Cameron County Hispanic Cohort, a well-characterized population-based cohort on the U.S.–Mexico border. Participants reported their use of e-cigarettes and exposure to pro- and anti-media messages about these products in traditional and digital venues. Nearly one third reported ever using e-cigarettes and exposure to media overall was low. However, exposure to pro e-cigarette messages via digital sources was associated with increased odds of ever using e-cigarettes (OR: 2.86; 95% CI: 1.11–7.38). Results suggest that regulations on e-cigarette digital media may help to reduce e-cigarette use. |
| first_indexed | 2024-04-11T09:17:29Z |
| format | Article |
| id | doaj.art-d7c2dcb69fcc40a797a04a69ee44838e |
| institution | Directory Open Access Journal |
| issn | 2331-205X |
| language | English |
| last_indexed | 2024-04-11T09:17:29Z |
| publishDate | 2018-01-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Medicine |
| spelling | doaj.art-d7c2dcb69fcc40a797a04a69ee44838e2022-12-22T04:32:18ZengTaylor & Francis GroupCogent Medicine2331-205X2018-01-015110.1080/2331205X.2018.15343061534306Exposure to e-cigarette marketing and product use among Mexican American young adults on the US-Mexico border: A pilot studyAna L Herrera0Anna V Wilkinson1Elizabeth A Cohn2Cheryl L Perry3Susan P Fisher-Hoch4University of Texas at AustinUTHealth School of Public Health in AustinUTHealth School of Public Health in BrownsvilleUTHealth School of Public Health in AustinUTHealth School of Public Health in BrownsvilleHistorically, the tobacco industry has marketed directly to minority groups, which is associated with increased product use; the advent of e-cigarettes poses a new risk. The purpose of this study is to examine associations between exposure to tobacco marketing via traditional and digital marketing channels and ever use of e-cigarettes among Mexican-American young adults. Ninety-two Mexican-American young adults between 18 and 29 years of age (61% female) were recruited from the Cameron County Hispanic Cohort, a well-characterized population-based cohort on the U.S.–Mexico border. Participants reported their use of e-cigarettes and exposure to pro- and anti-media messages about these products in traditional and digital venues. Nearly one third reported ever using e-cigarettes and exposure to media overall was low. However, exposure to pro e-cigarette messages via digital sources was associated with increased odds of ever using e-cigarettes (OR: 2.86; 95% CI: 1.11–7.38). Results suggest that regulations on e-cigarette digital media may help to reduce e-cigarette use.http://dx.doi.org/10.1080/2331205X.2018.1534306e-cigarettesmarketingmexican-american |
| spellingShingle | Ana L Herrera Anna V Wilkinson Elizabeth A Cohn Cheryl L Perry Susan P Fisher-Hoch Exposure to e-cigarette marketing and product use among Mexican American young adults on the US-Mexico border: A pilot study Cogent Medicine e-cigarettes marketing mexican-american |
| title | Exposure to e-cigarette marketing and product use among Mexican American young adults on the US-Mexico border: A pilot study |
| title_full | Exposure to e-cigarette marketing and product use among Mexican American young adults on the US-Mexico border: A pilot study |
| title_fullStr | Exposure to e-cigarette marketing and product use among Mexican American young adults on the US-Mexico border: A pilot study |
| title_full_unstemmed | Exposure to e-cigarette marketing and product use among Mexican American young adults on the US-Mexico border: A pilot study |
| title_short | Exposure to e-cigarette marketing and product use among Mexican American young adults on the US-Mexico border: A pilot study |
| title_sort | exposure to e cigarette marketing and product use among mexican american young adults on the us mexico border a pilot study |
| topic | e-cigarettes marketing mexican-american |
| url | http://dx.doi.org/10.1080/2331205X.2018.1534306 |
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