Political communication as television news: Party-produced news of the Sweden Democrats during the 2022 election campaign
Political communication has taken new and complex forms within the contemporary hybrid media system. In this article, we examine how political campaigning that draws on television news forms utilises the increasingly blurred boundaries between news journalism and politics online. We assess the digit...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2024-03-01
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| Series: | Nordicom Review |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/nor-2024-0008 |
| _version_ | 1797258334964809728 |
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| author | Ekman Mattias Widholm Andreas |
| author_facet | Ekman Mattias Widholm Andreas |
| author_sort | Ekman Mattias |
| collection | DOAJ |
| description | Political communication has taken new and complex forms within the contemporary hybrid media system. In this article, we examine how political campaigning that draws on television news forms utilises the increasingly blurred boundaries between news journalism and politics online. We assess the digital television news channel Riks, which during the 2022 national election was operated by the Sweden Democrats party and distributed via YouTube. Deploying a mixed-methods approach, we analysed all videos published by Riks four weeks prior to the election. Results show that Riks blends descriptive, interpretative, and outrage genres, and strategically frames the most important political issues of the election campaign in favour of the party’s policies. Hence, the study contributes to political communication scholarship by emphasising how news has become an integral part of strategic party communication, challenging established scholarly conceptualisations of alternative media and hyperpartisan news. |
| first_indexed | 2024-04-24T22:51:53Z |
| format | Article |
| id | doaj.art-d7c441cc98da45ac95edd159f24d55af |
| institution | Directory Open Access Journal |
| issn | 2001-5119 |
| language | English |
| last_indexed | 2024-04-24T22:51:53Z |
| publishDate | 2024-03-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Nordicom Review |
| spelling | doaj.art-d7c441cc98da45ac95edd159f24d55af2024-03-18T10:29:25ZengSciendoNordicom Review2001-51192024-03-0145s1669110.2478/nor-2024-0008Political communication as television news: Party-produced news of the Sweden Democrats during the 2022 election campaignEkman Mattias0Widholm Andreas1Department of Media Studies, Stockholm University, SwedenDepartment of Media Studies, Stockholm University, SwedenPolitical communication has taken new and complex forms within the contemporary hybrid media system. In this article, we examine how political campaigning that draws on television news forms utilises the increasingly blurred boundaries between news journalism and politics online. We assess the digital television news channel Riks, which during the 2022 national election was operated by the Sweden Democrats party and distributed via YouTube. Deploying a mixed-methods approach, we analysed all videos published by Riks four weeks prior to the election. Results show that Riks blends descriptive, interpretative, and outrage genres, and strategically frames the most important political issues of the election campaign in favour of the party’s policies. Hence, the study contributes to political communication scholarship by emphasising how news has become an integral part of strategic party communication, challenging established scholarly conceptualisations of alternative media and hyperpartisan news.https://doi.org/10.2478/nor-2024-0008alternative mediahybridityparasitic newspolitical communicationhyperpartisan newsfar-rightsweden democratsyoutube |
| spellingShingle | Ekman Mattias Widholm Andreas Political communication as television news: Party-produced news of the Sweden Democrats during the 2022 election campaign Nordicom Review alternative media hybridity parasitic news political communication hyperpartisan news far-right sweden democrats youtube |
| title | Political communication as television news: Party-produced news of the Sweden Democrats during the 2022 election campaign |
| title_full | Political communication as television news: Party-produced news of the Sweden Democrats during the 2022 election campaign |
| title_fullStr | Political communication as television news: Party-produced news of the Sweden Democrats during the 2022 election campaign |
| title_full_unstemmed | Political communication as television news: Party-produced news of the Sweden Democrats during the 2022 election campaign |
| title_short | Political communication as television news: Party-produced news of the Sweden Democrats during the 2022 election campaign |
| title_sort | political communication as television news party produced news of the sweden democrats during the 2022 election campaign |
| topic | alternative media hybridity parasitic news political communication hyperpartisan news far-right sweden democrats youtube |
| url | https://doi.org/10.2478/nor-2024-0008 |
| work_keys_str_mv | AT ekmanmattias politicalcommunicationastelevisionnewspartyproducednewsoftheswedendemocratsduringthe2022electioncampaign AT widholmandreas politicalcommunicationastelevisionnewspartyproducednewsoftheswedendemocratsduringthe2022electioncampaign |