Pengaruh Pengalaman Pelanggan, Kesadaran Merek dan Kepuasaan Pelanggan Terhadap Loyalitas Pelanggan pada Ella Skin Care di Cabang Gentan
The purpose of this study was to determine and analyze customer experience, brand awareness and customer satisfaction with ella skin care loyalty at the gentan branch. The population in this study is customer ella skin care. The sample in this study was 100 people with data collection techniques usi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Jember
2022-04-01
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| Series: | Jurnal Ekonomi Akuntansi dan Manajemen |
| Online Access: | https://jurnal.unej.ac.id/index.php/JEAM/article/view/30311 |
| _version_ | 1797951685738364928 |
|---|---|
| author | Leedi Setiawati Ari Susanti |
| author_facet | Leedi Setiawati Ari Susanti |
| author_sort | Leedi Setiawati |
| collection | DOAJ |
| description | The purpose of this study was to determine and analyze customer experience, brand awareness and customer satisfaction with ella skin care loyalty at the gentan branch. The population in this study is customer ella skin care. The sample in this study was 100 people with data collection techniques using questionnaires. Hypothesis testing using multiple linear regression analysis then the data is processed with SPSS 20 program. The results of this study indicate that customer experience does not have a significant effect on loyalty. Brand awareness and customer satisfaction have a significant effect on customer loyalty.
Keywords: Customer Experience, Brand Awareness, Customer Satisfaction, Customer Loyalty |
| first_indexed | 2024-04-10T22:35:35Z |
| format | Article |
| id | doaj.art-d7c9cc52d2b442ab96ffe7202d9b17cf |
| institution | Directory Open Access Journal |
| issn | 1412-5366 2459-9816 |
| language | English |
| last_indexed | 2024-04-10T22:35:35Z |
| publishDate | 2022-04-01 |
| publisher | Universitas Jember |
| record_format | Article |
| series | Jurnal Ekonomi Akuntansi dan Manajemen |
| spelling | doaj.art-d7c9cc52d2b442ab96ffe7202d9b17cf2023-01-16T14:42:17ZengUniversitas JemberJurnal Ekonomi Akuntansi dan Manajemen1412-53662459-98162022-04-01211495910.19184/jeam.v21i1.3031130311Pengaruh Pengalaman Pelanggan, Kesadaran Merek dan Kepuasaan Pelanggan Terhadap Loyalitas Pelanggan pada Ella Skin Care di Cabang GentanLeedi Setiawati0Ari Susanti1Sekolah Tinggi Ilmu Ekonomi SurakartaSTIE SurakartaThe purpose of this study was to determine and analyze customer experience, brand awareness and customer satisfaction with ella skin care loyalty at the gentan branch. The population in this study is customer ella skin care. The sample in this study was 100 people with data collection techniques using questionnaires. Hypothesis testing using multiple linear regression analysis then the data is processed with SPSS 20 program. The results of this study indicate that customer experience does not have a significant effect on loyalty. Brand awareness and customer satisfaction have a significant effect on customer loyalty. Keywords: Customer Experience, Brand Awareness, Customer Satisfaction, Customer Loyaltyhttps://jurnal.unej.ac.id/index.php/JEAM/article/view/30311 |
| spellingShingle | Leedi Setiawati Ari Susanti Pengaruh Pengalaman Pelanggan, Kesadaran Merek dan Kepuasaan Pelanggan Terhadap Loyalitas Pelanggan pada Ella Skin Care di Cabang Gentan Jurnal Ekonomi Akuntansi dan Manajemen |
| title | Pengaruh Pengalaman Pelanggan, Kesadaran Merek dan Kepuasaan Pelanggan Terhadap Loyalitas Pelanggan pada Ella Skin Care di Cabang Gentan |
| title_full | Pengaruh Pengalaman Pelanggan, Kesadaran Merek dan Kepuasaan Pelanggan Terhadap Loyalitas Pelanggan pada Ella Skin Care di Cabang Gentan |
| title_fullStr | Pengaruh Pengalaman Pelanggan, Kesadaran Merek dan Kepuasaan Pelanggan Terhadap Loyalitas Pelanggan pada Ella Skin Care di Cabang Gentan |
| title_full_unstemmed | Pengaruh Pengalaman Pelanggan, Kesadaran Merek dan Kepuasaan Pelanggan Terhadap Loyalitas Pelanggan pada Ella Skin Care di Cabang Gentan |
| title_short | Pengaruh Pengalaman Pelanggan, Kesadaran Merek dan Kepuasaan Pelanggan Terhadap Loyalitas Pelanggan pada Ella Skin Care di Cabang Gentan |
| title_sort | pengaruh pengalaman pelanggan kesadaran merek dan kepuasaan pelanggan terhadap loyalitas pelanggan pada ella skin care di cabang gentan |
| url | https://jurnal.unej.ac.id/index.php/JEAM/article/view/30311 |
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