Segmentation of Mobile Internet Users in The Indonesian Context: Insight for Mobile Internet Product Development Management
<div>This study strives to identify the market segment for mobile Internet based on</div><div>demographic characteristics and technology usage behavior attributes. Market </div><div>segment analysis is one of the most important factors for t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Indonesia
2016-06-01
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| Series: | The South East Asian Journal of Management |
| Subjects: | |
| Online Access: | http://journal.ui.ac.id/index.php/tseajm/article/view/7707 |