Introduction of the innovative marketing concept in activity of the industrial enterprises
Article is devoted working out of conceptual bases of introduction of the innovative marketing concept in activity of the domestic industrial enterprises: it is defined two basic directions of enterprise activity according to innovative marketing concept, the scheme of the concept introduction in ac...
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| Format: | Article |
| Language: | English |
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Sumy State University
2010-06-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2010_1_28_33.pdf |
| _version_ | 1797329966987214848 |
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| author | N.S. Illiashenko |
| author_facet | N.S. Illiashenko |
| author_sort | N.S. Illiashenko |
| collection | DOAJ |
| description | Article is devoted working out of conceptual bases of introduction of the innovative marketing concept in activity of the domestic industrial enterprises: it is defined two basic directions of enterprise activity according to innovative marketing concept, the scheme of the concept introduction in activity of the enterprises is offered, the complex of innovative marketing is offered. |
| first_indexed | 2024-03-08T07:13:57Z |
| format | Article |
| id | doaj.art-d7dc083a50274bf1ba45683152f64bcf |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:13:57Z |
| publishDate | 2010-06-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-d7dc083a50274bf1ba45683152f64bcf2024-02-03T01:50:29ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112010-06-01112833Introduction of the innovative marketing concept in activity of the industrial enterprisesN.S. IlliashenkoArticle is devoted working out of conceptual bases of introduction of the innovative marketing concept in activity of the domestic industrial enterprises: it is defined two basic directions of enterprise activity according to innovative marketing concept, the scheme of the concept introduction in activity of the enterprises is offered, the complex of innovative marketing is offered.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2010_1_28_33.pdfconcept of innovative marketingorganizational structurecomplex of innovative marketingindustrial enterprises |
| spellingShingle | N.S. Illiashenko Introduction of the innovative marketing concept in activity of the industrial enterprises Marketing i Menedžment Innovacij concept of innovative marketing organizational structure complex of innovative marketing industrial enterprises |
| title | Introduction of the innovative marketing concept in activity of the industrial enterprises |
| title_full | Introduction of the innovative marketing concept in activity of the industrial enterprises |
| title_fullStr | Introduction of the innovative marketing concept in activity of the industrial enterprises |
| title_full_unstemmed | Introduction of the innovative marketing concept in activity of the industrial enterprises |
| title_short | Introduction of the innovative marketing concept in activity of the industrial enterprises |
| title_sort | introduction of the innovative marketing concept in activity of the industrial enterprises |
| topic | concept of innovative marketing organizational structure complex of innovative marketing industrial enterprises |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2010_1_28_33.pdf |
| work_keys_str_mv | AT nsilliashenko introductionoftheinnovativemarketingconceptinactivityoftheindustrialenterprises |