Introduction of the innovative marketing concept in activity of the industrial enterprises
Article is devoted working out of conceptual bases of introduction of the innovative marketing concept in activity of the domestic industrial enterprises: it is defined two basic directions of enterprise activity according to innovative marketing concept, the scheme of the concept introduction in ac...
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| Format: | Article |
| Language: | English |
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Sumy State University
2010-06-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2010_1_28_33.pdf |