Switching Intentions Among Millennial Banking Customers to Fintech Lending

Switching Intentions Among Millennial Banking Customers to Fintech Lending

The purpose of this study is to analyze of switching intentions among millennial banking customers to the financing services of FinTech lending in Indonesia using the PPM framework. 245 primary data were collected by Likert 5 scale category which was subsequently conducted data analysis using the OL...

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Bibliographic Details
Main Author: Muhammad Anif Afandi
Format: Article
Language:English
Published: Universitas Muhammadiyah Yogyakarta 2020-07-01
Series:International Journal of Islamic Economics and Finance
Subjects:
switching intentions
banking
fintech lending
millennial
ppm
Online Access:https://journal.umy.ac.id/index.php/ijief/article/view/8955

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