The influence of knowledge management and marketing innovation strategies on marketing performance: a case study of a Taiwan’s funeral service company

Bibliographic Details
Main Authors: Yu-Je Lee, Lung-Yu Chang, Chen-Lin Chien, Ching-Lin Huang, Ching-Yaw Chen
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2010-06-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3315/im_en_2010_2_Lee.pdf