The medium isn’t the message: Introducing a measure of adaptive virtual communication
Media use can be considered as an integral part of virtual communication and thus of present-day human interaction. Nevertheless, research on media use and effects still largely relies on laboratory experiments, treating it as a stable input condition, rather than as a function of human appropriatio...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2018-01-01
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| Series: | Cogent Arts & Humanities |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/23311983.2018.1514953 |
| _version_ | 1818204882844254208 |
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| author | Lisa Handke Eva-Maria Schulte Kurt Schneider Simone Kauffeld |
| author_facet | Lisa Handke Eva-Maria Schulte Kurt Schneider Simone Kauffeld |
| author_sort | Lisa Handke |
| collection | DOAJ |
| description | Media use can be considered as an integral part of virtual communication and thus of present-day human interaction. Nevertheless, research on media use and effects still largely relies on laboratory experiments, treating it as a stable input condition, rather than as a function of human appropriation. In this study, we propose a conceptualization of virtual communication as a dynamic construct dependent on media appropriation, particularly of compensatory adaptation processes. Using longitudinal data gathered from 165 individuals, nested in 34 project teams, we explore compensatory adaptation as a function of communication intensity and physical media richness and develop a continuous score of virtual communication accounting for these compensatory processes. Multilevel analyses demonstrate a significant influence of this communication measure on team performance, increasing over time. These results are discussed with regards to their implications for theories of media use and effects and their relevance for real-life communication processes. |
| first_indexed | 2024-12-12T03:48:18Z |
| format | Article |
| id | doaj.art-d7e6b73a651e4d2398ff710070566298 |
| institution | Directory Open Access Journal |
| issn | 2331-1983 |
| language | English |
| last_indexed | 2024-12-12T03:48:18Z |
| publishDate | 2018-01-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Arts & Humanities |
| spelling | doaj.art-d7e6b73a651e4d2398ff7100705662982022-12-22T00:39:28ZengTaylor & Francis GroupCogent Arts & Humanities2331-19832018-01-015110.1080/23311983.2018.15149531514953The medium isn’t the message: Introducing a measure of adaptive virtual communicationLisa Handke0Eva-Maria Schulte1Kurt Schneider2Simone Kauffeld3Technische Universität BraunschweigTechnische Universität BraunschweigLeibniz Universität HannoverTechnische Universität BraunschweigMedia use can be considered as an integral part of virtual communication and thus of present-day human interaction. Nevertheless, research on media use and effects still largely relies on laboratory experiments, treating it as a stable input condition, rather than as a function of human appropriation. In this study, we propose a conceptualization of virtual communication as a dynamic construct dependent on media appropriation, particularly of compensatory adaptation processes. Using longitudinal data gathered from 165 individuals, nested in 34 project teams, we explore compensatory adaptation as a function of communication intensity and physical media richness and develop a continuous score of virtual communication accounting for these compensatory processes. Multilevel analyses demonstrate a significant influence of this communication measure on team performance, increasing over time. These results are discussed with regards to their implications for theories of media use and effects and their relevance for real-life communication processes.http://dx.doi.org/10.1080/23311983.2018.1514953communication research methodsmediaanalysis of variance |
| spellingShingle | Lisa Handke Eva-Maria Schulte Kurt Schneider Simone Kauffeld The medium isn’t the message: Introducing a measure of adaptive virtual communication Cogent Arts & Humanities communication research methods media analysis of variance |
| title | The medium isn’t the message: Introducing a measure of adaptive virtual communication |
| title_full | The medium isn’t the message: Introducing a measure of adaptive virtual communication |
| title_fullStr | The medium isn’t the message: Introducing a measure of adaptive virtual communication |
| title_full_unstemmed | The medium isn’t the message: Introducing a measure of adaptive virtual communication |
| title_short | The medium isn’t the message: Introducing a measure of adaptive virtual communication |
| title_sort | medium isn t the message introducing a measure of adaptive virtual communication |
| topic | communication research methods media analysis of variance |
| url | http://dx.doi.org/10.1080/23311983.2018.1514953 |
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