The influence of fashion involvement, hedonic consumption, and visual merchandising on impulse buying with positive emotion as mediation variables

The influence of fashion involvement, hedonic consumption, and visual merchandising on impulse buying with positive emotion as mediation variables

This research aims to analyze the influence of fashion involvement, hedonic consumptions, and virtual merchandising on impulse buying with positive emotion as mediator variable at Popies Girls Shop. The population of this study was the female students of Economics and Business Faculty, Jenderal Soed...

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Bibliographic Details
Main Authors:	Sri Murni Setyawati, Sumarsono Sumarsono, Intan Praditya
Format:	Article
Language:	English
Published:	FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS JENDERAL SOEDIRMAN 2018-01-01
Series:	Jurnal Akuntansi, Manajemen dan Ekonomi
Online Access:	http://jos.unsoed.ac.id/index.php/jame/article/view/1027

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