Theoretical Approaches on Successful Email Marketing Campaigns
Nowadays, the consumer has extremely varied product options. E-mail marketing could be atool to complement traditional marketing activities by increasing customer engagement, and whichdoes not involve high costs. While there have been many predictions for years that email marketing will be replaced...
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| Format: | Article |
| Language: | English |
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Ovidius University Press
2016-01-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | http://stec.univ-ovidius.ro/html/anale/ENG/2016/2016-II-full/s4/4.pdf |
| _version_ | 1798043394520383488 |
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| author | Camelia Budac |
| author_facet | Camelia Budac |
| author_sort | Camelia Budac |
| collection | DOAJ |
| description | Nowadays, the consumer has extremely varied product options. E-mail marketing could be atool to complement traditional marketing activities by increasing customer engagement, and whichdoes not involve high costs.
While there have been many predictions for years that email marketing will be replaced withsomething else, it remained one of the most useful ways to reach current and potential customers.
This paper aims to bring some clarifications on what could bring success to email marketingcampaigns. Responses are related to how sent emails can draw the attention of people (ie how theycan be observed), given that, users’ inboxes are invaded by messages of all kinds, how to measurethe results of a campaign and which are the best practices through which we can get higher returnsfrom email marketing campaigns. |
| first_indexed | 2024-04-11T22:48:27Z |
| format | Article |
| id | doaj.art-d7f97c3e659e4af799aca4ff2fe57da7 |
| institution | Directory Open Access Journal |
| issn | 2393-3127 2393-3127 |
| language | English |
| last_indexed | 2024-04-11T22:48:27Z |
| publishDate | 2016-01-01 |
| publisher | Ovidius University Press |
| record_format | Article |
| series | Ovidius University Annals: Economic Sciences Series |
| spelling | doaj.art-d7f97c3e659e4af799aca4ff2fe57da72022-12-22T03:58:41ZengOvidius University PressOvidius University Annals: Economic Sciences Series2393-31272393-31272016-01-01XVI2306311Theoretical Approaches on Successful Email Marketing CampaignsCamelia Budac0“Lucian Blaga” University of Sibiu, RomaniaNowadays, the consumer has extremely varied product options. E-mail marketing could be atool to complement traditional marketing activities by increasing customer engagement, and whichdoes not involve high costs. While there have been many predictions for years that email marketing will be replaced withsomething else, it remained one of the most useful ways to reach current and potential customers. This paper aims to bring some clarifications on what could bring success to email marketingcampaigns. Responses are related to how sent emails can draw the attention of people (ie how theycan be observed), given that, users’ inboxes are invaded by messages of all kinds, how to measurethe results of a campaign and which are the best practices through which we can get higher returnsfrom email marketing campaigns.http://stec.univ-ovidius.ro/html/anale/ENG/2016/2016-II-full/s4/4.pdfe-mail marketingsuccessful campaignsopt-inmetrics |
| spellingShingle | Camelia Budac Theoretical Approaches on Successful Email Marketing Campaigns Ovidius University Annals: Economic Sciences Series e-mail marketing successful campaigns opt-in metrics |
| title | Theoretical Approaches on Successful Email Marketing Campaigns |
| title_full | Theoretical Approaches on Successful Email Marketing Campaigns |
| title_fullStr | Theoretical Approaches on Successful Email Marketing Campaigns |
| title_full_unstemmed | Theoretical Approaches on Successful Email Marketing Campaigns |
| title_short | Theoretical Approaches on Successful Email Marketing Campaigns |
| title_sort | theoretical approaches on successful email marketing campaigns |
| topic | e-mail marketing successful campaigns opt-in metrics |
| url | http://stec.univ-ovidius.ro/html/anale/ENG/2016/2016-II-full/s4/4.pdf |
| work_keys_str_mv | AT cameliabudac theoreticalapproachesonsuccessfulemailmarketingcampaigns |