HOW IN-STORE MARKETING AFFECTS PURCHASE AND SALESMAN’S RECOMMENDATION RATE IN TELECOM RETAIL STORES
The authors study in-store marketing for telecom retail stores in GSM sector in Turkey which handset manufacturers practice special application in stores for increasing purchasing and improving suggestion rates of their products. They develop a theoretical model of dealers, and manufacturers behavio...
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| Format: | Article |
| Language: | English |
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EconJournals
2013-01-01
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| Series: | International Review of Management and Marketing |
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| Online Access: | http://www.econjournals.com/index.php/irmm/article/view/220/pdf |