A branch and bound algorithm for optimal television commercial scheduling
In the current era of multimedia, television (TV) plays an important role in transmitting advertising messages. In addition, advertising is the primary source of revenue for the TV industry. Thus, a critical issue for TV stations is the scheduling of commercials in suitable advertising breaks on dif...
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| Format: | Article |
| Language: | English |
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AIMS Press
2022-03-01
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| Series: | Mathematical Biosciences and Engineering |
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| Online Access: | https://www.aimspress.com/article/doi/10.3934/mbe.2022231?viewType=HTML |