Augmented reality limitations in the tourism sector
Technology development and augmented reality (AR) applications emergence have transformed the experiential process in tourism. ar offers enormous potential and advantages to the tourism sector, especially after covid-19. However, this study aims to find and gain further knowledge of ar’s limitation...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universidad del Rosario; Universidad de los Andes de Venezuela; Universidad Complutense de Madrid
2022-10-01
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| Series: | Disertaciones |
| Subjects: | |
| Online Access: | https://revistas.urosario.edu.co/index.php/disertaciones/article/view/11991 |
| _version_ | 1797847870163910656 |
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| author | Assumpció Huertas Jan Gonzalo Iglesia |
| author_facet | Assumpció Huertas Jan Gonzalo Iglesia |
| author_sort | Assumpció Huertas |
| collection | DOAJ |
| description |
Technology development and augmented reality (AR) applications emergence have transformed the experiential process in tourism. ar offers enormous potential and advantages to the tourism sector, especially after covid-19. However, this study aims to find and gain further knowledge of ar’s limitations. This research analysed the AR platform Imageen Tarraco (Tarragona, Spain) based on a users’ survey, in-depth interviews and a focus group (fg). The analysis showed the lack of knowledge and the technical problems as the application’s most challenging limitations and their causes. It also allowed categorizing the overall challenges by type of public and delving into the factors that promote their use or non-use. The study provides useful recommendations to ar platform creators and the destination management organizations (dmos) that implement them.
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| first_indexed | 2024-04-09T18:18:16Z |
| format | Article |
| id | doaj.art-d82f40f90cfc45cc94fecdd5c720abf9 |
| institution | Directory Open Access Journal |
| issn | 1856-9536 |
| language | English |
| last_indexed | 2024-04-09T18:18:16Z |
| publishDate | 2022-10-01 |
| publisher | Universidad del Rosario; Universidad de los Andes de Venezuela; Universidad Complutense de Madrid |
| record_format | Article |
| series | Disertaciones |
| spelling | doaj.art-d82f40f90cfc45cc94fecdd5c720abf92023-04-12T19:18:41ZengUniversidad del Rosario; Universidad de los Andes de Venezuela; Universidad Complutense de MadridDisertaciones1856-95362022-10-0116110.12804/revistas.urosario.edu.co/disertaciones/a.11991Augmented reality limitations in the tourism sectorAssumpció Huertas0Jan Gonzalo IglesiaUniversitat Rovira i Virgili Technology development and augmented reality (AR) applications emergence have transformed the experiential process in tourism. ar offers enormous potential and advantages to the tourism sector, especially after covid-19. However, this study aims to find and gain further knowledge of ar’s limitations. This research analysed the AR platform Imageen Tarraco (Tarragona, Spain) based on a users’ survey, in-depth interviews and a focus group (fg). The analysis showed the lack of knowledge and the technical problems as the application’s most challenging limitations and their causes. It also allowed categorizing the overall challenges by type of public and delving into the factors that promote their use or non-use. The study provides useful recommendations to ar platform creators and the destination management organizations (dmos) that implement them. https://revistas.urosario.edu.co/index.php/disertaciones/article/view/11991Augmented realitylimitationstourismtechnology readinessexperience |
| spellingShingle | Assumpció Huertas Jan Gonzalo Iglesia Augmented reality limitations in the tourism sector Disertaciones Augmented reality limitations tourism technology readiness experience |
| title | Augmented reality limitations in the tourism sector |
| title_full | Augmented reality limitations in the tourism sector |
| title_fullStr | Augmented reality limitations in the tourism sector |
| title_full_unstemmed | Augmented reality limitations in the tourism sector |
| title_short | Augmented reality limitations in the tourism sector |
| title_sort | augmented reality limitations in the tourism sector |
| topic | Augmented reality limitations tourism technology readiness experience |
| url | https://revistas.urosario.edu.co/index.php/disertaciones/article/view/11991 |
| work_keys_str_mv | AT assumpciohuertas augmentedrealitylimitationsinthetourismsector AT jangonzaloiglesia augmentedrealitylimitationsinthetourismsector |