The role of strategic position in brand promise: Evidence from LG Company
This paper presents an empirical investigation to study the effects of different strategies including attribute, advantage, application, consumer, competitive advantage, pricing/quality and category on brand promise for products of LG Company in city of Tehran, Iran. The study designs two questionna...
| المؤلف الرئيسي: | |
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| التنسيق: | مقال |
| اللغة: | English |
| منشور في: |
Growing Science
2016-08-01
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| سلاسل: | Management Science Letters |
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://www.growingscience.com/msl/Vol6/msl_2016_39.pdf |