Impact of Behavioral Biases on Investment Decisions: Moderating Effect of Preferred Sector of Investment

The study aims to recognize the behavioral biases that influence the decisions making process and investment decisions of retail investors while investing in stocks of insurance and pharmaceutical sector stocks. The paper also aims at checking the moderating effect of the preferred sector of investm...

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Main Authors: Ms. Shilpi Gupta, Ms. Monica Shrivastava
Format: Article
Language:English
Published: Ramanujan College, University of Delhi, Delhi, India 2021-12-01
Series:Ramanujan International Journal of Business and Research
Subjects:
Online Access:https://rijbr.in/1/article/view/244/218
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author Ms. Shilpi Gupta
Ms. Monica Shrivastava
author_facet Ms. Shilpi Gupta
Ms. Monica Shrivastava
author_sort Ms. Shilpi Gupta
collection DOAJ
description The study aims to recognize the behavioral biases that influence the decisions making process and investment decisions of retail investors while investing in stocks of insurance and pharmaceutical sector stocks. The paper also aims at checking the moderating effect of the preferred sector of investment on these relationships. The conceptual model derived from past literature was checked for its reliability and validity, using measurement model assessment and structural model assessment. Hypothesis or the study were tested using bootstrapping in PLS-SEM. The result of the study revealed that heuristics and prospects have significant influence, while herd behavior has no significant influence on investor’s investment decisions while investing in insurance or pharmaceutical sector securities. The results of the moderation test infer that the relation of heuristic and prospect with investment decision is moderated by the preferred sector of investment. A clear picture of these biases and their influence, established by the findings of the study, would lead to a better understanding of the same and help prevent investors from making erroneous decisions while investing. Investment decisions that are sound and free from behavioral bias, would lead to better financial return, and achievement of investor’s investment goals. The sector-wise effect of investment bias will also help the investors in taking corrective measures.
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spelling doaj.art-d833fbdf41194ce69b5029c6961a753c2023-10-30T08:52:26ZengRamanujan College, University of Delhi, Delhi, IndiaRamanujan International Journal of Business and Research2455-59592583-01712021-12-01613748https://doi.org/10.51245/rijbr.v6i1.2021.244Impact of Behavioral Biases on Investment Decisions: Moderating Effect of Preferred Sector of InvestmentMs. Shilpi Gupta0Ms. Monica Shrivastava1AMITY UNIVERSITY CHHATTISGARHShri Shankaracharya Group of Institutions, BhilaiThe study aims to recognize the behavioral biases that influence the decisions making process and investment decisions of retail investors while investing in stocks of insurance and pharmaceutical sector stocks. The paper also aims at checking the moderating effect of the preferred sector of investment on these relationships. The conceptual model derived from past literature was checked for its reliability and validity, using measurement model assessment and structural model assessment. Hypothesis or the study were tested using bootstrapping in PLS-SEM. The result of the study revealed that heuristics and prospects have significant influence, while herd behavior has no significant influence on investor’s investment decisions while investing in insurance or pharmaceutical sector securities. The results of the moderation test infer that the relation of heuristic and prospect with investment decision is moderated by the preferred sector of investment. A clear picture of these biases and their influence, established by the findings of the study, would lead to a better understanding of the same and help prevent investors from making erroneous decisions while investing. Investment decisions that are sound and free from behavioral bias, would lead to better financial return, and achievement of investor’s investment goals. The sector-wise effect of investment bias will also help the investors in taking corrective measures.https://rijbr.in/1/article/view/244/218behavioral biasesretail investorsinvestment decisionsheuristicsprospect
spellingShingle Ms. Shilpi Gupta
Ms. Monica Shrivastava
Impact of Behavioral Biases on Investment Decisions: Moderating Effect of Preferred Sector of Investment
Ramanujan International Journal of Business and Research
behavioral biases
retail investors
investment decisions
heuristics
prospect
title Impact of Behavioral Biases on Investment Decisions: Moderating Effect of Preferred Sector of Investment
title_full Impact of Behavioral Biases on Investment Decisions: Moderating Effect of Preferred Sector of Investment
title_fullStr Impact of Behavioral Biases on Investment Decisions: Moderating Effect of Preferred Sector of Investment
title_full_unstemmed Impact of Behavioral Biases on Investment Decisions: Moderating Effect of Preferred Sector of Investment
title_short Impact of Behavioral Biases on Investment Decisions: Moderating Effect of Preferred Sector of Investment
title_sort impact of behavioral biases on investment decisions moderating effect of preferred sector of investment
topic behavioral biases
retail investors
investment decisions
heuristics
prospect
url https://rijbr.in/1/article/view/244/218
work_keys_str_mv AT msshilpigupta impactofbehavioralbiasesoninvestmentdecisionsmoderatingeffectofpreferredsectorofinvestment
AT msmonicashrivastava impactofbehavioralbiasesoninvestmentdecisionsmoderatingeffectofpreferredsectorofinvestment