The Television/Audience Complexities: More than Encoding/Decoding
Hall opened the article with a critique to the classical tradition of mass communication research that looked at the communication process in a linear fashion, with a model of sender/message/receiver. This classical tradition was over concentrated on the message exchange level; excessively behaviori...
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| Format: | Article |
| Language: | English |
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Department of Communications, Universitas Islam Indonesia
2016-09-01
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| Series: | Jurnal Komunikasi |
| Online Access: | https://journal.uii.ac.id/jurnal-komunikasi/article/view/6379 |
| Summary: | Hall opened the article with a critique to the classical tradition of mass communication research that looked at the communication process in a linear fashion, with a model of sender/message/receiver. This classical tradition was over concentrated on the message exchange level; excessively behavioristic, in the sense of looking at communication event as solely a stimulus and response phenomenon; and forgets the complexity of the structures that exist in the communication process itself. Hall then suggested a new understanding of the communication phenomenon, especially at the level of mass communication, which is later known as the ‘encoding/decoding perspective’, in accordance with the title of Hall’s article itself. |
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| ISSN: | 1907-848X 2548-7647 |