The Television/Audience Complexities: More than Encoding/Decoding
Hall opened the article with a critique to the classical tradition of mass communication research that looked at the communication process in a linear fashion, with a model of sender/message/receiver. This classical tradition was over concentrated on the message exchange level; excessively behaviori...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Department of Communications, Universitas Islam Indonesia
2016-09-01
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| Series: | Jurnal Komunikasi |
| Online Access: | https://journal.uii.ac.id/jurnal-komunikasi/article/view/6379 |
| _version_ | 1818928187649818624 |
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| author | Muzayin Nazaruddin |
| author_facet | Muzayin Nazaruddin |
| author_sort | Muzayin Nazaruddin |
| collection | DOAJ |
| description | Hall opened the article with a critique to the classical tradition of mass communication research that looked at the communication process in a linear fashion, with a model of sender/message/receiver. This classical tradition was over concentrated on the message exchange level; excessively behavioristic, in the sense of looking at communication event as solely a stimulus and response phenomenon; and forgets the complexity of the structures that exist in the communication process itself. Hall then suggested a new understanding of the communication phenomenon, especially at the level of mass communication, which is later known as the ‘encoding/decoding perspective’, in accordance with the title of Hall’s article itself. |
| first_indexed | 2024-12-20T03:24:55Z |
| format | Article |
| id | doaj.art-d85201c0a0b341baa8d493b469eea9e9 |
| institution | Directory Open Access Journal |
| issn | 1907-848X 2548-7647 |
| language | English |
| last_indexed | 2024-12-20T03:24:55Z |
| publishDate | 2016-09-01 |
| publisher | Department of Communications, Universitas Islam Indonesia |
| record_format | Article |
| series | Jurnal Komunikasi |
| spelling | doaj.art-d85201c0a0b341baa8d493b469eea9e92022-12-21T19:55:07ZengDepartment of Communications, Universitas Islam IndonesiaJurnal Komunikasi1907-848X2548-76472016-09-016173785701The Television/Audience Complexities: More than Encoding/DecodingMuzayin Nazaruddin0Universitas Islam IndonesiaHall opened the article with a critique to the classical tradition of mass communication research that looked at the communication process in a linear fashion, with a model of sender/message/receiver. This classical tradition was over concentrated on the message exchange level; excessively behavioristic, in the sense of looking at communication event as solely a stimulus and response phenomenon; and forgets the complexity of the structures that exist in the communication process itself. Hall then suggested a new understanding of the communication phenomenon, especially at the level of mass communication, which is later known as the ‘encoding/decoding perspective’, in accordance with the title of Hall’s article itself.https://journal.uii.ac.id/jurnal-komunikasi/article/view/6379 |
| spellingShingle | Muzayin Nazaruddin The Television/Audience Complexities: More than Encoding/Decoding Jurnal Komunikasi |
| title | The Television/Audience Complexities: More than Encoding/Decoding |
| title_full | The Television/Audience Complexities: More than Encoding/Decoding |
| title_fullStr | The Television/Audience Complexities: More than Encoding/Decoding |
| title_full_unstemmed | The Television/Audience Complexities: More than Encoding/Decoding |
| title_short | The Television/Audience Complexities: More than Encoding/Decoding |
| title_sort | television audience complexities more than encoding decoding |
| url | https://journal.uii.ac.id/jurnal-komunikasi/article/view/6379 |
| work_keys_str_mv | AT muzayinnazaruddin thetelevisionaudiencecomplexitiesmorethanencodingdecoding AT muzayinnazaruddin televisionaudiencecomplexitiesmorethanencodingdecoding |