Analisis Kampanye Perilaku Hidup Bersih dan Sehat (PHBS) untuk Pencegahan Penularan COVID-19 oleh Perguruan Tinggi di Malang Raya

he COVID-19 pandemic has caused a global health crisis, include Indonesia, as a impacted country. The effort to citizens is by learning from home. One of the activities affected is that lectures carried out online, but allowed strict health protocols. To support this policy, several universities in...

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Main Authors: Megasari Noer Fatanti, R. Zainal Fatah, Choiria Aggraini
Format: Article
Language:Indonesian
Published: Universitas Merdeka Malang 2021-10-01
Series:Jurnal Nomosleca
Subjects:
Online Access:https://jurnal.unmer.ac.id/index.php/n/article/view/6049/pdf
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author Megasari Noer Fatanti
R. Zainal Fatah
Choiria Aggraini
author_facet Megasari Noer Fatanti
R. Zainal Fatah
Choiria Aggraini
author_sort Megasari Noer Fatanti
collection DOAJ
description he COVID-19 pandemic has caused a global health crisis, include Indonesia, as a impacted country. The effort to citizens is by learning from home. One of the activities affected is that lectures carried out online, but allowed strict health protocols. To support this policy, several universities in Malang City have issued policies both through official appeals and creative content on the university's official social media (Instagram). This study aims to analyze how the Clean and Healthy Lifestyle (PHBS) campaign practices are carried out by universities in Malang City to prevent the transmission of the COVID-19 virus. This research was conducted in qualitative and data will analyze descriptively. Data collection was collected by digital archive on Instagram accounts of several campuses in Malang City. The results of this study indicate that (1) the campaign by universities related to COVID-19 has not been massive and has not been evaluated properly; (2) message content on social media still contains general information related to COVID-19, it is not specifically; (3) the intensity of the PHBS campaign through social media has decreased since 2021. The conclusion is health campaigns related to COVID-19 must continue to be carried out by all universities in Malang City for resilience in facing the COVID-19 pandemic.
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spelling doaj.art-d8599fd0e9934a658a8aec7f2071bd212022-12-22T00:05:13ZindUniversitas Merdeka MalangJurnal Nomosleca2443-09272541-66502021-10-017211812710.26905/nomosleca.v7i2.6049Analisis Kampanye Perilaku Hidup Bersih dan Sehat (PHBS) untuk Pencegahan Penularan COVID-19 oleh Perguruan Tinggi di Malang RayaMegasari Noer Fatanti0R. Zainal Fatah1Choiria Aggraini2Program Studi Pendidikan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri MalangFakultas Ilmu Administrasi Universitas Dr. Soetomo SurabayaProgram Studi Digital Public Relations, Fakultas Komunikasi dan Bisnis, Universitas Telkom Bandunghe COVID-19 pandemic has caused a global health crisis, include Indonesia, as a impacted country. The effort to citizens is by learning from home. One of the activities affected is that lectures carried out online, but allowed strict health protocols. To support this policy, several universities in Malang City have issued policies both through official appeals and creative content on the university's official social media (Instagram). This study aims to analyze how the Clean and Healthy Lifestyle (PHBS) campaign practices are carried out by universities in Malang City to prevent the transmission of the COVID-19 virus. This research was conducted in qualitative and data will analyze descriptively. Data collection was collected by digital archive on Instagram accounts of several campuses in Malang City. The results of this study indicate that (1) the campaign by universities related to COVID-19 has not been massive and has not been evaluated properly; (2) message content on social media still contains general information related to COVID-19, it is not specifically; (3) the intensity of the PHBS campaign through social media has decreased since 2021. The conclusion is health campaigns related to COVID-19 must continue to be carried out by all universities in Malang City for resilience in facing the COVID-19 pandemic.https://jurnal.unmer.ac.id/index.php/n/article/view/6049/pdfcovid-19health communication campaignphbssocial media
spellingShingle Megasari Noer Fatanti
R. Zainal Fatah
Choiria Aggraini
Analisis Kampanye Perilaku Hidup Bersih dan Sehat (PHBS) untuk Pencegahan Penularan COVID-19 oleh Perguruan Tinggi di Malang Raya
Jurnal Nomosleca
covid-19
health communication campaign
phbs
social media
title Analisis Kampanye Perilaku Hidup Bersih dan Sehat (PHBS) untuk Pencegahan Penularan COVID-19 oleh Perguruan Tinggi di Malang Raya
title_full Analisis Kampanye Perilaku Hidup Bersih dan Sehat (PHBS) untuk Pencegahan Penularan COVID-19 oleh Perguruan Tinggi di Malang Raya
title_fullStr Analisis Kampanye Perilaku Hidup Bersih dan Sehat (PHBS) untuk Pencegahan Penularan COVID-19 oleh Perguruan Tinggi di Malang Raya
title_full_unstemmed Analisis Kampanye Perilaku Hidup Bersih dan Sehat (PHBS) untuk Pencegahan Penularan COVID-19 oleh Perguruan Tinggi di Malang Raya
title_short Analisis Kampanye Perilaku Hidup Bersih dan Sehat (PHBS) untuk Pencegahan Penularan COVID-19 oleh Perguruan Tinggi di Malang Raya
title_sort analisis kampanye perilaku hidup bersih dan sehat phbs untuk pencegahan penularan covid 19 oleh perguruan tinggi di malang raya
topic covid-19
health communication campaign
phbs
social media
url https://jurnal.unmer.ac.id/index.php/n/article/view/6049/pdf
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AT rzainalfatah analisiskampanyeperilakuhidupbersihdansehatphbsuntukpencegahanpenularancovid19olehperguruantinggidimalangraya
AT choiriaaggraini analisiskampanyeperilakuhidupbersihdansehatphbsuntukpencegahanpenularancovid19olehperguruantinggidimalangraya