The mere exposure effect in the domain of haptics.
<h4>Background</h4>Zajonc showed that the attitude towards stimuli that one had been previously exposed to is more positive than towards novel stimuli. This mere exposure effect (MEE) has been tested extensively using various visual stimuli. Research on the MEE is sparse, however, for ot...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2012-01-01
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| Series: | PLoS ONE |
| Online Access: | https://www.ncbi.nlm.nih.gov/pmc/articles/pmid/22347451/?tool=EBI |
| _version_ | 1818700890046988288 |
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| author | Martina Jakesch Claus-Christian Carbon |
| author_facet | Martina Jakesch Claus-Christian Carbon |
| author_sort | Martina Jakesch |
| collection | DOAJ |
| description | <h4>Background</h4>Zajonc showed that the attitude towards stimuli that one had been previously exposed to is more positive than towards novel stimuli. This mere exposure effect (MEE) has been tested extensively using various visual stimuli. Research on the MEE is sparse, however, for other sensory modalities.<h4>Methodology/principal findings</h4>We used objects of two material categories (stone and wood) and two complexity levels (simple and complex) to test the influence of exposure frequency (F0 = novel stimuli, F2 = stimuli exposed twice, F10 = stimuli exposed ten times) under two sensory modalities (haptics only and haptics & vision). Effects of exposure frequency were found for high complex stimuli with significantly increasing liking from F0 to F2 and F10, but only for the stone category. Analysis of "Need for Touch" data showed the MEE in participants with high need for touch, which suggests different sensitivity or saturation levels of MEE.<h4>Conclusions/significance</h4>This different sensitivity or saturation levels might also reflect the effects of expertise on the haptic evaluation of objects. It seems that haptic and cross-modal MEEs are influenced by factors similar to those in the visual domain indicating a common cognitive basis. |
| first_indexed | 2024-12-17T15:12:08Z |
| format | Article |
| id | doaj.art-d88b583dce454db7a72a5d6450c5c3aa |
| institution | Directory Open Access Journal |
| issn | 1932-6203 |
| language | English |
| last_indexed | 2024-12-17T15:12:08Z |
| publishDate | 2012-01-01 |
| publisher | Public Library of Science (PLoS) |
| record_format | Article |
| series | PLoS ONE |
| spelling | doaj.art-d88b583dce454db7a72a5d6450c5c3aa2022-12-21T21:43:38ZengPublic Library of Science (PLoS)PLoS ONE1932-62032012-01-0172e3121510.1371/journal.pone.0031215The mere exposure effect in the domain of haptics.Martina JakeschClaus-Christian Carbon<h4>Background</h4>Zajonc showed that the attitude towards stimuli that one had been previously exposed to is more positive than towards novel stimuli. This mere exposure effect (MEE) has been tested extensively using various visual stimuli. Research on the MEE is sparse, however, for other sensory modalities.<h4>Methodology/principal findings</h4>We used objects of two material categories (stone and wood) and two complexity levels (simple and complex) to test the influence of exposure frequency (F0 = novel stimuli, F2 = stimuli exposed twice, F10 = stimuli exposed ten times) under two sensory modalities (haptics only and haptics & vision). Effects of exposure frequency were found for high complex stimuli with significantly increasing liking from F0 to F2 and F10, but only for the stone category. Analysis of "Need for Touch" data showed the MEE in participants with high need for touch, which suggests different sensitivity or saturation levels of MEE.<h4>Conclusions/significance</h4>This different sensitivity or saturation levels might also reflect the effects of expertise on the haptic evaluation of objects. It seems that haptic and cross-modal MEEs are influenced by factors similar to those in the visual domain indicating a common cognitive basis.https://www.ncbi.nlm.nih.gov/pmc/articles/pmid/22347451/?tool=EBI |
| spellingShingle | Martina Jakesch Claus-Christian Carbon The mere exposure effect in the domain of haptics. PLoS ONE |
| title | The mere exposure effect in the domain of haptics. |
| title_full | The mere exposure effect in the domain of haptics. |
| title_fullStr | The mere exposure effect in the domain of haptics. |
| title_full_unstemmed | The mere exposure effect in the domain of haptics. |
| title_short | The mere exposure effect in the domain of haptics. |
| title_sort | mere exposure effect in the domain of haptics |
| url | https://www.ncbi.nlm.nih.gov/pmc/articles/pmid/22347451/?tool=EBI |
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