Key Factors Analysis of E-Commerce and Marketplace Purchasing Decision in Palembang

Key Factors Analysis of E-Commerce and Marketplace Purchasing Decision in Palembang

We could find the existing of many e-commerce and market place in Palembang, such as MatahariMall.com, Zalora, Lazada, Tokopedia, Blibli, Shopee, Elevania and Bukalapak. To win the competition and build a sustainable competitiveness, those e-commerce and market place need to hold the key factors of...

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Bibliographic Details
Main Authors:	Aslamia Rosa, Iisnawati Iisnawati, Islahuddin Daud
Format:	Article
Language:	English
Published:	Fakultas Ekonomi Universitas Sriwijaya 2019-01-01
Series:	Sriwijaya International Journal of Dynamic Economics and Business
Subjects:	Shopping Experience Word of Mouth Brand Image Trust Online Purchase Decision
Online Access:	https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/90

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