Seeing destinations through short-form videos: Implications for leveraging audience involvement to increase travel intention

Seeing destinations through short-form videos: Implications for leveraging audience involvement to increase travel intention

Short-form travel videos are popular, but the process of audience involvement while watching remains unclear. This study explores audience involvement along with expressions of travel intention and introduces the concepts of destination image and psychological distance to construct a structural mode...

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Bibliographic Details
Main Authors:	Jiayu Han, Gege Zhang, Shaogui Xu, Rob Law, Mu Zhang
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2022-10-01
Series:	Frontiers in Psychology
Subjects:	short-form travel videos audience involvement travel intention destination image psychological distance
Online Access:	https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1024286/full

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