Signature Events: The Role of Representative Major Events for the Branding of Catholic Pilgrimage Sites (Germany)
A new trend in destination marketing has been emerging for several years. Instead of many small events, locations rely on one brand-strengthening Signature Event that draws attention to the destination through its uniqueness. Because pilgrimage is arguably the oldest form of mass tourism, places of...
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| Format: | Article |
| Language: | English |
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Technological University Dublin
2022-03-01
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| Series: | International Journal of Religious Tourism and Pilgrimage |
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| Online Access: | https://arrow.tudublin.ie/ijrtp/vol10/iss1/13 |