Reviewing the Content of European Countries’ Official Tourism Websites: A Neo/Post-Fordist Perspective
The content of the EU28 Destination Management Organisations’ (DMOs’) official tourism websites is studied to understand how each country is promoting its online position and image, and whether this is compatible with the new forms of neo/post-Fordism consumption. The research incorporates critical...
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-04-01
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| Series: | Tourism and Hospitality |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-5768/3/2/25 |
| _version_ | 1797481862494420992 |
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| author | Sotiroula Liasidou |
| author_facet | Sotiroula Liasidou |
| author_sort | Sotiroula Liasidou |
| collection | DOAJ |
| description | The content of the EU28 Destination Management Organisations’ (DMOs’) official tourism websites is studied to understand how each country is promoting its online position and image, and whether this is compatible with the new forms of neo/post-Fordism consumption. The research incorporates critical discourse analysis (CDA) as a method to analyse the content of the websites for tourism promotion. Today, destinations struggle to portray a unique image in terms of their natural, historical and cultural characteristics and to be ahead of the competition. This paper aims to bring together the 27 EU member states and the United Kingdom’s (EU28) DMOs’ official tourism websites and review their content. The study uses Critical Discourse Analysis (CDA) with the aim of identifying the EU member states’ written web communication with potential visitors and to understand how each country is represented on the web in relation to neo/post-Fordism. The results of the study suggest that the EU28 are positioned online with website content to urge travellers to visit their country and gain constructive experiences within the remits of neo/post-Fordist characteristics. The paper follows an original approach in using CDA of EU28 official website online content in relation to neo/post-Fordist remits of production. |
| first_indexed | 2024-03-09T22:20:36Z |
| format | Article |
| id | doaj.art-d8bd6394fe5a4ac8b5f582f93c55f351 |
| institution | Directory Open Access Journal |
| issn | 2673-5768 |
| language | English |
| last_indexed | 2024-03-09T22:20:36Z |
| publishDate | 2022-04-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Tourism and Hospitality |
| spelling | doaj.art-d8bd6394fe5a4ac8b5f582f93c55f3512023-11-23T19:15:21ZengMDPI AGTourism and Hospitality2673-57682022-04-013238039810.3390/tourhosp3020025Reviewing the Content of European Countries’ Official Tourism Websites: A Neo/Post-Fordist PerspectiveSotiroula Liasidou0Department of Hotel and Tourism Management, Cyprus University of Technology, 30 Archbishop Kyprianos Street, 3036 Limassol, CyprusThe content of the EU28 Destination Management Organisations’ (DMOs’) official tourism websites is studied to understand how each country is promoting its online position and image, and whether this is compatible with the new forms of neo/post-Fordism consumption. The research incorporates critical discourse analysis (CDA) as a method to analyse the content of the websites for tourism promotion. Today, destinations struggle to portray a unique image in terms of their natural, historical and cultural characteristics and to be ahead of the competition. This paper aims to bring together the 27 EU member states and the United Kingdom’s (EU28) DMOs’ official tourism websites and review their content. The study uses Critical Discourse Analysis (CDA) with the aim of identifying the EU member states’ written web communication with potential visitors and to understand how each country is represented on the web in relation to neo/post-Fordism. The results of the study suggest that the EU28 are positioned online with website content to urge travellers to visit their country and gain constructive experiences within the remits of neo/post-Fordist characteristics. The paper follows an original approach in using CDA of EU28 official website online content in relation to neo/post-Fordist remits of production.https://www.mdpi.com/2673-5768/3/2/25EU28critical discourse analysisofficial tourism websitesonline contentneo/post-Fordism |
| spellingShingle | Sotiroula Liasidou Reviewing the Content of European Countries’ Official Tourism Websites: A Neo/Post-Fordist Perspective Tourism and Hospitality EU28 critical discourse analysis official tourism websites online content neo/post-Fordism |
| title | Reviewing the Content of European Countries’ Official Tourism Websites: A Neo/Post-Fordist Perspective |
| title_full | Reviewing the Content of European Countries’ Official Tourism Websites: A Neo/Post-Fordist Perspective |
| title_fullStr | Reviewing the Content of European Countries’ Official Tourism Websites: A Neo/Post-Fordist Perspective |
| title_full_unstemmed | Reviewing the Content of European Countries’ Official Tourism Websites: A Neo/Post-Fordist Perspective |
| title_short | Reviewing the Content of European Countries’ Official Tourism Websites: A Neo/Post-Fordist Perspective |
| title_sort | reviewing the content of european countries official tourism websites a neo post fordist perspective |
| topic | EU28 critical discourse analysis official tourism websites online content neo/post-Fordism |
| url | https://www.mdpi.com/2673-5768/3/2/25 |
| work_keys_str_mv | AT sotiroulaliasidou reviewingthecontentofeuropeancountriesofficialtourismwebsitesaneopostfordistperspective |